Guiding Principles and Values

Guiding Principles

Our Guiding Principles are inspired by Greek philosophy, and centre on the trinity of Truth, Ethics, and Aesthetics, together with the principle of Consistency. The Guiding Principles serve as a constitution for our company, and we reference them in all of Gojo’s policy documents and strive to follow them in everything we do.

Guiding Principles (5)

1. Truth: Think and behave rightly
1-1 Structure, Observe, Execute: Define issues, goals, and conditions --> Develop thought              framework --> Collect facts --> Think logically --> Execute --> Check
1-2 Manage our Egos: We rely on the Guiding Principles, facts, and logic while managing our            egos, biases, and emotions
1-3 Be Open: We enable everyone to dissent without fear, make the decision-making process           transparent, and be genuine

Guiding Principles (6)

2. Ethics: Do nothing with which we cannot face our clients, family, and friends
2-1 Profit with Purpose: We keep seeking the best ideas to serve the clients better while                  maximising long-term profitability
2-2 Global One Team: While we assume different roles, we all work for the same goal with one         spirit
2-3 Professionalism & Wellbeing: While we work hard, we have fun and do not sacrifice our             individual or family life

Guiding Principles (7)

3. Aesthetics: Pursue the best quality, the best efficiency, and the best simplicity
3-1 First-Class Quality: We will never compromise on the best process and the best outputs
3-2 Swift and Smart: We don't procrastinate. We always seek the most efficient solutions
3-3 Less is More: We make our services and processes simple - do more with less ink, text,             and time

Guiding Principles (9)

4. Consistency: Be consistent in what we believe, what we speak, and what we do
4-1 Progress with Humility: We embrace feedback and mistakes as catalysts for growth and             learning; we take responsibility to do better
4-2 Advocate the Principles: We continuously talk to the stakeholders about the Guiding                   Principles and make them the passionate supporters
4-3 Integrity over Recognition: We earn trust and reputation by our consistent behaviour -               media exposure or award is incidental

Values

Our name, “Gojo” (五常), comes from the five Confucian values of empathy, integrity, courtesy, wisdom, and trust. We use a modern interpretation of the values to guide our decisions and day-to-day work. 

Guiding Principles

Stand by Clients
We strive to see things from the perspective of our end clients so that our services support their goals.

Guiding Principles (1)

Act on Principles
We are guided in all we do by our principles without exception.

Guiding Principles (2)

Listen First
We always keep an open mind and uphold everyone's right to be heard and respected.

Guiding Principles (3)

Learn-Think-Share
We challenge the conventional, consider the practical, and share our knowledge with others.

Guiding Principles (4)

Be Genuine
We build trust and demonstrate our loyalty by telling the truth without concern for appearances.

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