Gojo & Company, Inc. (“Gojo”) is pleased to announce a collaboration with MicroSave Consulting (“MSC”), a global consulting firm that enables financial, social, and economic inclusion, to strengthen and expand the Hrishipara Daily Diaries Project (“Hrishipara diaries”). The Hrishipara diaries aims to develop a detailed understanding of the economic and financial lives of low-income households by tracking their daily monetary transactions in central Bangladesh. Launched in 2015 by Stuart Rutherford, the project has been co-funded by Gojo since July 2024.
This collaboration with MSC aims to increase the resources available to the Hrishipara diaries by enhancing both financial support and technical capacity. MSC will contribute its extensive experience in financial inclusion research, data analysis, and knowledge dissemination. MSC has led and supported numerous financial diaries and applied research projects globally, and its involvement will enable deeper analysis of diaries data and broader sharing of insights with investors, practitioners, and policymakers in the financial inclusion sector.
Zaki Haider, Country Director of MSC Bangladesh said, “We are thrilled to partner with Gojo on the Hrishipara Daily Diaries Project. Together we will bridge the gap between longitudinal human insights and cutting-edge digital innovation. By integrating our expertise in artificial intelligence and data science, we will pilot real-world AI solutions specifically designed for the unique needs of low-income communities. Over the course we will generate evidence and tools that empower policymakers and service providers to design more inclusive, resilient products across the Global South.”
“In welcoming MSC to the Hrishipara diaries, we gain a likeminded partner motivated by the same interest in the lives of low-income households which keeps the daily diaries going. We look forward to working together to share findings from the project more widely in the financial inclusion space.”, said Cheriel Neo, Head of Impact at Gojo.
About MicroSave Consulting
MSC is a global consulting firm that has, for 27 years, pushed the world towards meaningful financial, social, and economic inclusion. With over 400 staff of different nationalities and varied expertise, MSC works in over 70 developing countries. MSC partners with participants in financial services, enterprise, agriculture and health ecosystems to achieve sustainable performance improvements and unlock enduring value. MSC’s clients include governments, donors, private sector corporations, and local businesses. MSC helps clients seize the digital opportunity, address the mass market, and future-proof their operations.
About Gojo & Company
Gojo is a Tokyo-based holding company of inclusive financial service providers operating in 7 countries in South Asia, Southeast Asia Central Asia, and the Caucasus. Gojo was founded in 2014 to extend financial inclusion across the globe. Gojo Group, including major investees, is serving 3.4 million clients across the globe as of March 2025. Gojo has been a Certified B Corporation™ since January 2025, committed to the continuous improvement of its social and environmental performance.
