We are pleased to announce that we completed the 2nd close of our Series B Financing. Link and Motivation Inc. (“Link and Motivation”) and Nissay Capital Co., Ltd. (“Nissay Capital”) joined Gojo & Company Inc. (“Gojo” or “we”) as shareholders. The fund will be mainly used for investments in microfinance institutions, including follow-on investments for the existing affiliates and subsidiaries.

Founded in 2000, Link and Motivation is a unique consulting company providing consulting services from the perspective of motivation. The company combines academic insights of management theory, social system theory, behavioral economics and psychology to develop “Motivation Engineering”, the core technology of its consulting services. Gojo expects that Link and Motivation will bring their expertise on motivation management to our microfinance operation, which is essentially a “people business” for which motivation of staff matters a lot.

Founded in 1991 as a fully-owned subsidiary of Nippon Life Insurance Company, the largest Japanese life insurance company by revenue, Nissay Capital has made investments for more than 1,000 startups as one of the most reputable VCs in Japan. The investment is made by its 8th fund, whose investment tenure is 13 years, enabling the fund to maintain the long-term view with us. We believe that we gain business insights from the experience of Nissay Capital.

We consider this funding another step forward for us to achieve our mission – to be the Private Sector World Bank. Now we are gaining momentum to have more institutional investors. We expect to have the final close of our Series B Financing by 3Q18 to make our total capital more than USD 30 million.

Despite many hurdles ahead of us, we keep calm and carry on with our mission of making quality financial services available to everyone in the world. We wish your continuous support for us.

Sincerely yours,

Taejun Shin
Founder, Representative Director, and CEO