Gojo & Company, Inc. (Gojo) is pleased to announce its investment in Bengaluru-based MyShubhLife (a product of Datasigns Technologies Private Limited), the full stack financial services platform. With this fresh investment, MyShubhLife will further increase its footprint with more corporate and large platform partnerships, invest in technology and enlarge its talent pool to offer a seamless, financially inclusive program for the next half billion. MyShubhLife will also grow its NBFC book and increase disbursements through its co-lending partners.

Monish Anand, Founder & CEO of MyShubhLife who is a member of Ashoka Fellow said, “This investment firms up MyShubhLife’s resilience during the Covid-19 pandemic and its capabilities in delivering meaningful financial products to the next half billion through our technology platform, driven by complex data science models and a future-ready credit engine. The investment also gives impetus to MyShubhLife to be future ready for a full stack Digital Bank License. We are excited to work with a visionary social impact-focused investor, passionate about using technology to scale impactful partnerships like Gojo.”

Speaking on the investment, Sanjay Gandhi, Co-founder & Chief Investment Officer of Gojo said “We are delighted to have MyShubhLife as our ninth partner, the first digital lending company in our group. MyShubhLife is one of the very few digital lenders in India who truly reach the underserved/unserved customer segment through its unique partnership driven “Phygital” approach. The underwriting and analytics capability they have built for this segment is second to none and we are happy to work with the team to take the next leap in its growth.”

Gojo was represented by Vertices Partners as its legal advisor. Unitus Capital acted as the financial advisor while Saakshya Law acted as legal advisor to MyShubhLife.

About MyShubhLife

MyShubhLife is a full stack financial services platform that offers products such as small and large-ticket personal Loans, Earned Wage access, Bill Payments, Insurance, SIPs, E-Gold and E-filing taxes to the unbanked segments in the Next Half billion via its Android app that is available in 6 Indian languages.

MyShubhLife had earlier raised around INR 115 crores from marquee Seed and Series A investors like Pravega Ventures, SRI Capital, Saama Capital, BeeNext, Omidyar Network, Flourish Ventures and Patamar Capital.

For more on MyShubhLife, please visit: http://www.myshubhlife.com

Monish Anand and Rahul Sekar, Cofounders / MyShubhLife

About Gojo & Company, Inc

Gojo is a Tokyo-based holding company of inclusive financial service providers. Since 2014, Gojo has invested in nine entities, operating in Cambodia, Myanmar, Sri Lanka, India, and Tajikistan. Gojo was founded to extend financial inclusion to everyone in the world. Gojo encourages the formalization and growth of micro, small, and medium-sized enterprises (MSMEs). Our long-term goal is to enable the provision of high-quality affordable financial services for 100+ million unserved and underserved people in 50+ countries by 2030. Established in 2014, Gojo is serving more than 1.2 million clients and managing an aggregated AUM of ~USD 651 million with 7,700 employees.