Gojo & Company, Inc. (“Gojo”) is pleased to announce its first venture into Africa through acquiring 16.4% stake in Baobab Group (“Baobab”), one of the major pan-African microfinance groups. Baobab has presence in seven African countries, including Burkina Faso, the Democratic Republic of Congo, Ivory Coast, Madagascar, Mali, Nigeria, and Senegal. The investment in Baobab will enhance access to financial services for underserved populations, reinforcing both Gojo and Baobab’s commitment to financial inclusion. 

Aligned with its mission to “accelerate the financial inclusion and sustainable growth of MSMEs (micro, small and medium enterprises)”, Baobab provides a diverse suite of financial products, from micro-loans of less than EUR 1,000 for small businesses to SME (small and medium enterprises) loans reaching up to EUR 300,000. In addition to loan products, Baobab offers savings products, payment solutions, and insurance products, enabling clients to build comprehensive financial security. Moreover, with the Baobab mobile app, clients can easily apply for digital nano-loans, transfer funds, and keep track of their loan repayments, ensuring seamless access to Baobab’s services. In December 2023, Baobab served more than 460 thousand active clients*, managing a gross loan portfolio of approximately EUR 830 million.

Philip Sigwart, CEO of Baobab, mentioned, “At Baobab Group, we are excited to welcome Gojo into our family of investors. With our shared vision and values, we are confident that together, we will drive further progress in expanding access to financial services across the African continent.”

Speaking on this investment, Arnaud Ventura, Managing Partner at Gojo, said, “Gojo's mission is to accelerate financial inclusion worldwide, therefore Gojo is pleased to be able to support Baobab to grow further in Africa in the coming years. As a long-term partner, Gojo will support Baobab’s management not only to enter new markets in Africa but also to access new sources of funding to reach out to many more clients.”

Bird and Bird acted as the legal advisor for this transaction.

* An active client is a person or a legal entity having done a transaction on a Baobab account over the last 12 months


About Baobab  

Baobab is a leading financial services provider to MSMEs on the African continent. Through its seven subsidiaries, Baobab provides financial services to approximately 460 thousand micro-entrepreneurs and small businesses as of December 2023. It expands its reach to MSMEs in frontier markets by leveraging data and digital technologies, thereby fulfilling its mission of broadening access to finance among those underserved by traditional banks. Baobab’s global range of products includes micro-loans, savings solutions, and mobile payments. Baobab’s 4,800 team members work together to make financial services more accessible, inclusive and transparent.

About Gojo

Gojo & Company, Inc. is a Tokyo-based holding company of inclusive financial service providers operating in Cambodia, Myanmar, Sri Lanka, India, Tajikistan, and Africa. Gojo was founded to extend financial inclusion across the globe. Gojo’s goal is to enable the provision of high-quality affordable financial services in 50 countries. Established in 2014, Gojo Group is serving more than 2.4 million clients across the globe as of March 2024.