March 30, 2021

Familiar Objects Used in Unfamiliar Ways  –  Smartphones in Rural Cambodia

Last March, I conducted two weeks of ethnographic field research in rural Cambodia with the local staff at our partner company Maxima.

Aside from learning about the villagers and their behaviours around money, I also tried to understand their relationship with technology.

During my research, I observed one phenomenon that surprised me.

Many of the homes I visited had mysterious numbers written on their ceilings. They were written with permanent marker, or etched into the wood. I was baffled by what they were.

Mysterious numbers written and scratched into the ceiling of a home in Banteay Meas, Cambodia / Koh Terai

Can you guess what they are?

It turns out that they are phone numbers of contacts that are important to them — doctors, police, their family members, and relatives.

The baffling part is that these people all owned feature phones, and some of them even owned smartphones.

So naturally I asked them, “why don’t you put these numbers into your phone?

Their responses made me smile.

I don’t know how to register numbers into my phone, I only know how to receive calls”.

My phone is in English and besides, I can’t read

If I lose my phone, I would lose my data.”

“If the numbers stay in the phone, they sometimes get deleted. They never move if they are on the ceiling.

My phone is in English and besides, I can’t read

I felt enlightened after hearing their responses. It became clear to me how their relationships to their mobile devices are quite different from the relationship I have with my smartphone.

For me, this leads to other interesting questions we could ask like…
- What are their relationships with their mobile devices like?
- How would that influence their relationship to mobile apps?
- Does this behaviour tell us anything about the strengths of social ties in these communities?
- Are there clues we can derive from the way people use spatial memory to organize information?

“I got this phone 2 years ago. I don’t know how to use the phone. I only receive calls. I only remember if the last two numbers are 27 it’s my first daughter, if its 20, it’s my second daughter.”

How many people do you know that store phone numbers on their ceilings at home?


Koh designs products and services for Gojo. He spends time listening to clients and potential customers to deliver well-intentioned financial and digital products for low-income households.

February 22, 2021

How Diversity Builds Better Workplaces

A candid shot of the Gojo team at a recent members' meeting in November 2020

Since starting my career, I have worked for a few organizations that practiced diversity in different manners. As I’m in charge of HR at Gojo now, I’ve been working on increasing diversity, drawing on my lessons learned from past experience. In this blog post, I’d like to share my experience so that this might help those interested in joining Gojo or provide food for thought to those interested in promoting diversity at their organizations.

Diverse global firm, homogenous local office

I started my first job at the Tokyo office of a global firm. Despite being a part of an international company, the corporate culture of the Tokyo office was very Japanese back then (2005), due to the fact that Japanese staff accounted for the large majority of employees. I felt a strong pressure to conform to the social norm of the Japanese male-dominated corporate culture, which made me uncomfortable and created unnecessary stress, not only at work, but also at informal gatherings outside the office. As someone with a minority trait, I felt suffocated that I needed to adjust to the behaviors expected by the majority. 

Fortunately, this situation changed completely when I got a 1-year assignment in Germany. I was  assigned to cross-border projects which had an international team setting. Having team members from multiple countries, there was no need to force myself to adjust to a certain culture. I felt more comfortable, and started to perform better at work.

There was an incident which made me realize the benefit of diversity. When the end of the 1-year assignment was approaching, I started to feel stressed about going back to the Tokyo office. When I was casually lamenting about it, my Turkish and Mexican team members told me, “Why don’t you change your contract to Germany? You enjoy working here, so it makes more sense to stay.” 

Before they brought it up, I had never thought about changing my contract as all of my Japanese colleagues were going back to Japan after the 1-year assignment. However, my team, coming from a different background, raised an otherwise very logical point to prioritize what was better for my performance and mental health. I actually managed to change my contract from the Japan office to the Germany office, and ended up staying there for 3 years. It became a turning point of my career. Without this question from my team, my career could have been very different.

From this, I learned that people can perform better in an environment where they don’t need to worry about unnecessary social pressure, and also that diversity brings new perspectives that question one’s common sense.    

Intentional inclusivity at an international organization

Prior to Gojo, I worked for IFC (International Finance Corporation), which is part of the World Bank Group. I believe IFC must be one of the top organizations when it comes to embracing diversity. Its staff represent more than 150 nationalities, and work across more than 90 countries. In addition, IFC is owned by 185 member countries, who keep an eye on the organization’s pursuit of diversity as its shareholders.

IFC’s policy on diversity manifests in many HR processes as something similar to “affirmative action”. For example, in recruiting, there is a clear target for diversity. I joined IFC through the Young Professional Program, and out of 10 colleagues who joined IFC at the same year, exactly 50% were women, and 50% came from emerging markets, including 3 from Africa. 

Another area in which IFC’s diversity goal can be seen is promotion. There is a certain target to promote gender equality in management, or promote staff from under-represented regions such as Sub-Saharan Africa. To be honest, it can be frustrating at times when you are the one not prioritized by these criteria. However, diversity brought much more benefit than detriment to me, as I felt free to be myself without worrying about social stigma or intolerance. I felt protected as well, supported by many HR policies and welfare programs which were inclusive and available to all who have various family or personal situations. 

From IFC, I learned that diversity leads to HR policy and an atmosphere which make not only specific groups, but everyone, feel comfortable at work.

Gojo’s principles on equality

When I was looking for jobs in Japan where I hadn’t worked for 13 years, my biggest fear was whether I could adjust back to Japanese corporate culture. I came to know Gojo for its work in microfinance, the sector I also covered at IFC; however, the biggest reason I chose Gojo was its corporate culture, which is far from the typical Japanese work environment I was afraid of.

What I personally think makes Gojo special as a workplace is its sympathy to minorities and underprivileged people, which is exemplified in Gojo’s mission and values. The CEO himself, Taejun Shin, is a minority and has had his own struggles in life. When I was debating whether to accept the offer to join Gojo, I asked for lunch with Taejun and shared my personal story being a minority. He immediately showed his understanding and made me feel accepted. Based on our own experiences, we share the same view that the more diversified the environment is, the more people can thrive. 

When I started at Gojo in mid 2019, diversity was relatively limited, with a mostly Japanese team. Since then, by expanding our recruiting efforts, we have managed to build an international team made up of members from India, Taiwan, Myanmar, China (Uighur), Singapore, Poland, Italy, Germany, France, and beyond.  

Celebrating a visit from our Cambodia- and Germany-based colleagues to the Tokyo office

How Gojo is evolving through diversity

There are many positive changes we have witnessed from the increased diversity. First, new perspectives have been brought on the way we work, from our communication style to work-life balance. For example, Japanese tend to prioritize consensus-driven decision making until reaching the best possible solutions, while Europeans tend to make quick decisions and then improvise along the way. In terms of work-life balance, when Europeans take vacations, they tend to take a week or more off at a time, whereas Asian people tend to take a day or two here and there. We don’t make quick judgements on which way is better, but we learn from each other and reflect on the areas for improvement and change.

Second, diverse cultures are giving us an opportunity to train ourselves to be better at handling cultural differences. In 2020, we certainly faced more cultural conflict than before, due to different backgrounds not only in terms of nationality but also profession (e.g. engineers and management consultants). Having overcome such conflicts, the individuals and also the company as a whole have become better at imagining the other side’s perspective, which is critical for our business, where we always imagine how our clients in the field live their life. 

However, Gojo still has a long way to go. Japanese nationality still accounts for about 50% of our holdco members. The management and board of directors are all men, except for our newest board member, Royanne Doi. And needless to say, diversity goes way beyond nationality and gender, to cover various aspects of one’s background. 

I believe that diversity will question the status quo and promote innovation, which is necessary to achieve our aspirational mission to extend financial inclusion to 100 million clients. As the person responsible for Gojo’s HR, I'd like to contribute to creating a workplace where everyone feels comfortable and passionate about pursuing the best version of themselves.


Takao Takahashi leads Corporate Planning, strategy setting, and HR at Gojo. Prior to Gojo, he spent 7 years at IFC as an Investment Officer, and was previously a Prime Minister's Fellow in Bhutan.

January 14, 2021

Building a credit scorecard in Myanmar

The landscape of Hpa-an, Kayin State, Myanmar. / Taejun Shin

Myanmar’s financial services industry is nascent compared to the rest of the world, since the country only started to open up after the transition in 2011 from military rule to a civilian government. With the transition came liberalization of the financial services industry, with the Central Bank of Myanmar becoming an autonomous entity, and the enactment of the Microfinance business law in 2012. Since then, the industry has been playing catch up with the rest of the world, specifically in the area of mass market consumer lending.

Banks in Myanmar have traditionally served the corporate sector with credit, and have only recently started to slowly expand their reach into the SME sector, with a couple of non-traditional banks dipping their toes into consumer lending. The biggest obstacle banks face is the majority of the population’s lack of credit history. This creates a catch-22 for the risk-averse banking sector, who will not lend to consumers without credit history, but cannot build credit histories for consumers without taking the risk of lending in the first place. Microfinance institutions have been left to pick up where banks fell short in providing lending services to consumers, taking high risk, and building credit histories.

Microfinance in Myanmar started with the mission of getting people out of poverty and extending financial inclusion. The gap in the provision of mainstream financial services has led to the popularity of microfinance among the un/underserved credit-hungry populace. As a result, while maintaining its social mission, the microfinance sector has also grown to be a provider of mass market retail lending, ranging from consumer lending to micro/small business lending. Such rapid expansion in the lending scene has brought the need for credit scoring to the forefront, especially among the no/thin file segment of the population. This is where the sector’s years of trial and error in building the credit history of no/thin file clients can begin to bear fruit, as the sector starts to address the need for stronger credit scoring and risk management by building credit scorecards.

A lady selling flowers to visitors of Bagan, the most popular tourist destination in Myanmar. / Taejun Shin

Credit scorecards: An introduction

So, what is a credit scorecard?

It is the heart of credit scoring. It is a checklist of data points that are collected and weighted to spit out a score that we call a credit score, and financial institutions use this score to measure the risk level of a consumer. Consumers who have high credit scores are usually considered low-risk, while consumers on the other end of the spectrum, who have low credit scores, are considered high-risk.

The credit score and its associated risk level can decide whether a consumer gets approved for a loan, the pricing on the loan (risk-weighted pricing), and in some cases, even the loan amount and term. With credit scoring playing an important role in the decision-making process, the need to understand how the credit scorecard is made becomes critical.

A credit scorecard is created by looking at data on past loans that the institution has made so that it can extrapolate its experience of past loans to future consumers. To do this, they first need to classify consumers as either “good” or “bad”, and an analysis is carried out to explore and extract a set of characteristics that makes a borrower “good” or “bad”. In this scenario, the definition of a “bad” consumer, in hindsight, is any consumer to whom the institution would choose not to offer a loan again. There are two main types of scorecards for making such an analysis: an expert scorecard and a statistical scorecard.

Let us begin with the expert scorecard. It is the most basic credit scorecard and the most commonly used scorecard. As its name suggests, it is a scorecard made with inputs from an expert. People with years of experience in lending and credit appraisal make a list of characteristics to check and score for any consumers applying for the loan. This is a very manual process that relies on the personal experience of seasoned loan officers and credit managers in the case of microfinance, and of the underwriting team, in the case of banks.

The statistical scorecard does not draw on any personal experience but instead on statistics. The scorecard is built by using regression analysis to find correlations between data points collected from consumers and the performance of their past loans. This often means that an institution has collected hundreds, if not thousands, of data points from consumers and their past loans to find the correlations.

There is a midway approach, aptly called a hybrid scorecard. This is the combination of the two scorecards where the statistical scorecard is evaluated by experts to create a final version of the scorecard.

Creating a credit scorecard

Financial institutions that are looking to build a scorecard need to evaluate whether they have sufficient data points covering:

  • Transaction history (volume and amounts of deposits, withdrawals, cash ins, cash outs, and payments)
  • Saving history (balances in individual account or across all deposit accounts)
  • Demographics (age, gender, location, etc.)
  • Loan performance (number of times a consumer is late for previous loan instalments, number of days late for previous instalments, history of delinquency)
  • Income data (individual / consolidated debt to income ratio)
  • Relationship with the institution (how long the consumer has been with the institution, other products of the institution used by the consumer)
  • Alternative sources of data such as the credit bureau, call/text data, social media usage, etc.

The more data points, the better the statistical scorecard is. If the institution does not have access to or has not accumulated sufficient relevant data points, they can create an initial scorecard by using expert team members who have the experience to make judgement calls in lending, while gradually transitioning towards a statistical scorecard. 

A restaurant owner providing buffet lunch for local people in Yangon City. / Taejun Shin

Transitioning to a statistical scorecard: The example of MIFIDA

The following is an example of one of Gojo’s partner companies, Microfinance Delta International (MIFIDA), and its journey to create a scorecard.

MIFIDA is a microfinance institution in Myanmar with around 150,000 customers and a portfolio of around $40 million. It was incorporated in 2013 but hit its stride in 2017, when it grew from a handful of branches to 60+ branches today. With such growth, the need to reevaluate its risk management policies and credit assessment became apparent. This in turn highlighted the need for a scorecard for its customers.

MIFIDA already had a scorecard for its MSME customers, but it was a basic expert scorecard that covered the usual characteristics such as: debt coverage ratio, the ratio of repayment amount to income, number of outstanding loans, age, years in the business receiving the loan, etc. But it did not have a scorecard for its mass market lending products, such as its group loans.

MIFIDA therefore set out to reevaluate its current MSME scorecard and to create a new scorecard from scratch for its group loans. Below, I will cover the re-evaluation and update of the MSME scorecard, and the challenges we encountered in the process. I hope to cover our journey toward creating a new scorecard for the group loans in a later post.

Relevant data is paramount for making a statistical scorecard, and this is exactly what MIFIDA did not have. It had only implemented its core banking system in recent months and even then, it only had transactional data going back as far as the data that had been migrated into the system. Despite being around seven years old, MIFIDA did not have digitised historical data on clients. There was also no guarantee that the digitised data was reliable.

This ruled out immediate creation of the statistical scorecard for MIFIDA, but as they had experts who have been making loan decisions for years now, they decided to create an expert scorecard based on the experience of their staff. They listed down everything that made a consumer “good” and “bad”. From that listing, the team trimmed it down to 14 specific characteristics that would be most telling of the customer’s behavior and provided the weightings on each characteristic to be scored. A new application form was then drafted so that the data needed for scoring could be captured.

Market-wide challenges in credit scoring

MIFIDA is using this new expert scorecard and application form as stepping stones toward a future statistical scorecard of its own. Apart from the lack of data points mentioned above, the current challenges that MIFIDA is facing in creating the statistical scorecard are:

  1. A lack of data analysts and data scientists in Myanmar. Even if you have the data, there are few people in Myanmar with the skills to do the necessary analytics to build and produce the scorecard. It would require a person well versed in R or Python to handle large datasets, do exploratory data analysis, find correlations using regression or one of a few other methods, and then make a production-level scorecard that could be used in the field.
  2. The lack of a credit bureau. Anyone who wants to double check a customer’s self-reported credit history will simply have to trust the consumer as there is no centralized database to check against. In recent years, MCIX (Myanmar Credit Info Exchange) has started to provide such a service to the microfinance sector, but it is still a nascent endeavour, as it currently only shows some of the loans that the customer has taken from other microfinance institutions, and sharing of delinquency data is still a work in progress. Until MCIX or the national credit bureau are fully-fledged,  with the majority of financial institutions onboard, MIFIDA will have to check credit histories either by building these histories itself, or through traditional means such as asking family, relatives or local authorities.
  3. Tying into the institutional lack of data is that most customers are no/thin file customers who are only just beginning to be financially included. This means that they are at the start of their journey to build a credit history with a formal financial institution. Building such histories takes time. On the other hand, it also presents an opportunity to financial service providers to get the data they want to collect from customers right, so that it can be processed and used for scoring in the future.

Financial institutions in Myanmar, MIFIDA included, are currently working on overcoming those challenges of building a statistical scorecard and transitioning from expert scorecards, as there is a whole world of new opportunities if the transition is successful. 

An artisan who makes umbrellas in Pathein City. The town is known for umbrellas. / Taejun Shin

The rewards of better credit scoring

Myanmar has seen one example of an institution that is inching closer to a full statistical scorecard, and the opportunity this has provided to that institution.

The institution is Yoma Bank. Their digital lending product, called SMART Credit, is made for the mass market with a hybrid scorecard in the backend that is recalibrated every year with the help of Experian, one of the biggest providers of credit scoring and analytics in the world. This has helped Yoma Bank to expand its lending portfolio to everyday consumers and to a new market segment that it would not normally lend to due to the associated risk.

MIFIDA hopes to replicate that success by building its own customers’ credit history, while using an expert scorecard to mitigate the current risks until sufficient data is collected for a statistical scorecard. MIFIDA will also look to move onto digital lending and digitizing much of its operations so that its loan officers can focus more on building relationships with customers instead of focusing on application forms and transactions. Such digitization would allow for the collection of well-structured data points that could be used to move onto a statistical model, enabling MIFIDA to expand more easily to new customer segments with reduced risk in future by providing a comparable baseline for the new segment’s credit scoring.


Kaung Set Lin is Gojo's Country Officer for Myanmar, and has over 6 years of experience in Myanmar's financial sector, primarily focusing on developing and implementing digital financial products. His work includes managing the rollout of Gojo's digital products, including our Digital Field Application (DFA).

December 18, 2020

Why we are developing a digital financial infrastructure for the less privileged

Ladies in Gujarat, India. They are all neighbors and formed a group to borrow money from an MFI backed by Ananya. / Taejun Shin

In February, I joined Gojo as CTO to use technology to support and accelerate our mission to extend financial inclusion to everyone. In this blog post, I would like to share one of the key pillars of our technology strategy: developing digital financial infrastructure for the less privileged.

We are all well aware that there is a well designed financial system and infrastructure which enables us to transact money safely and securely.

Financial infrastructure plays a critical role in any country’s economic and societal development. Today’s long evolved financial infrastructure (which includes central banks, banking systems, payment networks, and identity or credit scoring agencies) has perfected services for the most common use cases.

We may take its robustness and efficiency (or sometimes inefficiency) for granted in our daily financial interactions, for example:

  • You can easily get a new bank account with a preferential interest rate in return for parking your money. Granted, if you are not used to digital banking, then it’s a bit of a hassle. But if you are used to it, then opening a bank account only takes a few clicks on your smartphone.
  • Your monthly salary arrives instantly to your bank account and you are notified.
  • You can get immediate credit if you face a sudden liquidity problem. You can even shop around different banks/fintechs to get a favourable lending agreement.
  • You can use your credit/debit card when you shop and avoid having to carry cash. You can even use Apple/Google/Samsung Pay or a QR code if you wish.
  • If you happen to need cash, you can walk to a nearby ATM and use your debit card to withdraw money from your account.
  • You can send money to your friends or loved ones in a few clicks from your browser or mobile app and the recipient gets it as quickly as a text  message (though of course, for cross-border transactions it's not quite that fast).

All the above daily scenarios are made possible by a financial infrastructure made up of at least one or more entities. In short, a financial infrastructure enables money to move throughout an economy, functioning as a platform for transactions, whether these are payments, financing, or the transfer of bonds and stocks.

The strength and weakness of our present financial infrastructure is its over-reliance on the customer's ability to open an account in a regulated financial institution, such as a bank or non-banking financial institution or a regulated fintech.Unfortunately, this excludes a significant minority and represents a major hurdle for a lot of people who could otherwise benefit from accessing the financial infrastructure. Many organizations in the world focus on bringing this un/underserved population to the formal financial system but have not met with great success.

In some of the countries where we work, governments have recently taken concrete steps to improve the digital financial infrastructure and have brought a lot of people into the formal system as a result. In these countries, we leverage the infrastructure or work with them. But in the vast majority of places where we operate, we still face this problem where many are excluded from the infrastructure of the formal financial system.

At Gojo, we are on a mission. We believe that everyone in this world should have an equal opportunity to access quality financial services. Gojo’s Tech team is using technology to solve these critical problems for financial inclusion. So we have started to develop our own digital financial infrastructure. Our digital financial infrastructure consists of a few key building blocks, as given below:

1. Identity

This is the foundation for everything. In order to serve our customers, we have to establish their identity and our level of confidence in their capacity to use the financial service they are requesting.

Traditionally this has been done using a formal process of KYC (Know Your Customer) by submitting government issued verifiable identification, such as a national identity or voters card or shop ownership license. The next step would be the analysis of a customer’s past financial transactions to understand their creditworthiness. Traditionally financial institutions use credit bureaus to evaluate their customers’ liabilities and financial standing.

But in our case, customers seldom come with any verifiable, government issued ID. Moreover, they have zero traces of past financial transactions with which we might assess their financial status. Instead of rejecting these customers, we are planning to use machine learning algorithms to identify and assess our level of confidence in clients for each financial service. We have started putting together our big data infrastructure and plan to integrate multiple alternate data sources such as mobile network operators (for billing, data, and call details), leading ecommerce platforms for past transactions, and behavioural analysis such as psychometric evaluations.

In addition, there are many organizations working to onboard and provide a verifiable digital identity. We would like to join together with organizations such as ID4D or other ID as a service (IDaaS) providers to provide a secure digital ID to our customers.

2. Digital Accounts

Once we provide or recognize a customer’s unique ID, we can begin to offer financial services. But here we plan to follow a fully digital/paperless approach. We are in the process of developing our own mobile application for customers. This is a logical step since a considerable percentage of our target  population uses mobile internet and smartphones. For example, as of January 2020 in Myanmar, there were approximately 68 million mobile connections and internet penetration stood at 41%1.

So if a customer wants to request a loan or deposit some money for  their savings, they will be able to access their digital accounts through the mobile app and see real-time updates of their activities, such as daily interest accruing from a loan, their financial goals, and more.

In order to offer digital accounts to customers, we need sophisticated backend infrastructure such as a cloud-based core banking system and its associated tools. We are currently investing heavily in building our common digital platform in the public cloud to achieve scalability and growth.

3. Financial rails

The next building block in our digital financial infrastructure is financial rails. There should be a simple and transparent mechanism to move money to wherever the customer wants. The most common scenarios are payments, P2P (person to person) money transfers, and remittances. We are partnering with local  real-time payment schemes where available, such as UPI in India, or leading payment schemes and alternate real-time payment services such as Mojaloop2. Mojaloop is an exciting project and we are already in the experimentation stage with it.

4. Personalised products and services

We believe in data-backed product creation and know that there will not be one single product that works for all customers. We will use data to identify customer pain points and introduce products to address them. All of our new product development goes through a human-centered design process where we ensure that the product we are putting in the market is genuinely useful for our customers. We carry out constant experimentation and prototyping to identify what makes our customers happy. This constant experimentation requires a lean and agile culture with flexible technology capabilities. At Gojo, we are putting each of these building blocks in place one by one.

We will be deploying our digital financial infrastructure stack in countries such as Myanmar and Cambodia. We hope that as a result, our customers will be able to get an account without any of the usual hassle, start saving daily, withdraw money whenever they want, apply for and obtain credit within minutes, and transact confidently through their digital wallet - and all of this will be possible without needing to register for a bank account.


Syam Nair is Gojo's Chief Technology Officer. He joined in February 2020, having previously worked for Visa and Mastercard. He leads the development of Gojo's technology strategy.

December 3, 2020

3 painful pieces of investor feedback

From 2016 until recently, I was fortunate enough to meet many investors for Gojo’s equity financing rounds from Series A to D. 

This blog post aims to share a few painful moments when I received candid feedback from potential investors. I now see these pieces of feedback as a gift, and hope that the following three gifts I received can help those looking to raise funds, especially for startups. All three are true stories. 

1. “You are like a messenger boy.” 

I will never forget this message and genuinely appreciate him giving me such straight forward feedback. This message in the very early days of my fundraising journey helped me a lot. 

At that time, we were about to close a deal with one of the best-known VCs in Japan. The VC was not a lead investor. Given VC financing practices in Japan, follower investors do not have much room to negotiate a share subscription agreement's terms and conditions. 

The venture capitalist understood the limitations and conceded on most terms while requesting a few minor points where he could not compromise. As the person in charge of negotiating with the VC, I consulted our legal counsel, and we decided to push back on his request.  

He accepted our comments, but at the end of the conversation, he told me, "I understand your attorney is doing a great job, and I can understand his points. But I haven't heard your views on my request in  your own words. Please explain why you think your company should not accept our offer. You are now representing your company in front of me. We are now turning the final corner of this deal because I believe in your team and you. Give me your own words instead of a lawyer's textbook answers. "

I could not answer well because I had relied only on the legal counsel's comments and had not thought deeply about it myself. Then he told me,"You are like a messenger boy. I say sorry, but messenger boy has no value to me." 

My takeaways: 

  • Speak with my own words, not borrowing from others, even if it is about a technical matter.
  • During negotiations, I represent the current shareholders in front of a future shareholder. I need to give confidence to my counterpart, who will become a shareholder soon after this negotiation. 

2. “See you again someday after you study us.” 

Over our Series B financing period in 2017, we looked for a strategic investor who could create business synergies with us, rather than only injecting capital. Very luckily, we got the chance to meet with a top executive of a multi-billion dollar company, which sells consumer products globally. As usual, we prepared by studying their website, his book, and past newspaper articles before meeting him at their office.  

At the executive’s office in a Tokyo skyscraper, we discussed the potential for business synergies after a brief corporate presentation. Our idea was to collect market data through our multi-national microfinance business network, which the company or market research firms would not usually be able to obtain because we targeted only low-income mothers in rural areas. They would become the company's future main client segment. We confidently said to him, "Why don't you obtain data from our company to track the consumer trends while collaborating with us? That could be a unique selling point for your marketing. Since we work in developing markets, we could bring you the contextualised data if you were to become our strategic investor." 

He answered, "Oh, that sounds like a good idea. Could you let me know what feedback you’ve heard from clients on our product in these countries? Or could you share some personal spending data you’ve collected so far about our product segment? I'm sure you must have studied several samples before coming to me."

Unfortunately, we could not answer because we hadn’t researched the issue sufficiently before our first meeting. He seemed confused by our poor preparations. He said, "See you again someday after you study us."  

Needless to say, the meeting ended 30 minutes earlier than scheduled, and the deal didn't happen. Instead, we wrote a letter apologizing for taking up his precious time.  

My takeaway: 

  • Lack of preparation means a lack of effort. We should be as prepared  as possible so that we can inspire investors. 

3. “I understand your vision, however, you look like a swindler to me.” 

By November 2016, two years and four months had passed since Gojo's inception. We were sourcing Series A investors, targeting mainly individual angels. The minimum ticket size for angel investors was 10 million JPY, approximately USD 90K at that time. At just two years and four months, our company didn't have a brilliant track record. However, we had to offer a reasonably high valuation to preserve our founders' ownership and avoid the mission drift seen in the microfinance sector in the early 2010s. 

In many cases, for start up financing, personal introductions are the most powerful way to expand your pool of investors. The key is to create a network of supporters to get these connections. I contacted many old friends and acquaintances and made many pitches. 

I met a 60 year old veteran executive of a company which he had run for 25 years with stable growth. He welcomed me, and we had a casual catch-up, then I made a presentation to ask him whether he could consider an angel investment in our company.  

He questioned our top line, bottom line, top-line growth rate, and valuation. Right now, our current valuation comes from a combination of our past track record and future expectations. At that time, our valuation mainly relied on a dreamy goal: our future expectations. 

He told me, "I believe that a business should be valued based on past performance, and if there is no track record, it should be a reasonable price. Come to me again when you achieve numbers that can justify your valuation. I understand your vision and passion, however, you look like a swindler for now." 

My takeaway: 

  • While it may be pretty obvious, not everybody can value our beliefs and thoughts as we do. There is no one pricing for start up financing. Try tapping a number of investors until we find those who can understand the value of our offering. 

In conclusion

Painful feedback is food for better performance. Our ability to accept it honestly depends on our determination to achieve the vision. As long as we are determined to achieve our vision, we can happily receive this feedback as a gift even though emotionally it’s not easy. 

There are so many hard things in the fundraising process that we can not imagine just from reading success stories in outlets like TechCrunch. 

Adding shareholders to the cap table is similar to marriage. I hope those who read this blog post can overcome hard things and find the best partner to change the world with you!  

From left to right: me, Takeshi Minamoto (the investor from my first story), and our CEO Taejun Shin.

Postscript

The investor who told me I was like a messenger boy founded his own venture capital firm after spending two years as a shareholder of Gojo. After his first investment in Gojo, he connected us with his own networks of investors built throughout his career, and we can attribute around 25 million USD of funds successfully raised to his introductions. He also invested in Gojo again from his new venture capital firm. Fast learning can attract additional investment and strong support from investors. As our CFO Kohei says in his recent blog post, fast learning creates credit with investors. Credit translates into the capital to change the world.


Natsuki Sugai has worked at Gojo since 2015. In that time, he has worked as a country representative for Myanmar and has led Gojo's fundraising efforts from Series A to C. He currently works on the Operations team, where he develops and refines Gojo's governance processes.

December 3, 2020

Trust and Credit

From March to April this year, amid the Covid-19 turmoil, Gojo & Company successfully raised JPY 2.3 billion yen (US$ 22mn) from existing stakeholders and secured enough excess funds to deal with the crisis. The reason we were able to do this is, in my view, was our diligence in communicating both the good and bad news about our management situation to our shareholders. 

Looking back on the past, this full-disclosure principle is similar to the way I thought about investor relations at LIFENET, the insurtech company, where I served as CFO while it was still a start-up. The life insurer was forced to face a global financial crisis soon after it commenced operations in May 2008. I still vividly remember the days and nights visiting shareholders and communicating closely with them one by one to let them know how things were going. In those days, I was running around so much that my leather shoes were torn to shreds within six months.

In his recent book Trailblazer, Marc Benioff, the founder and CEO of Salesforce, emphasizes the importance of trust, saying, “Success is built on trust. Trust starts with transparency.” This motto also appears at the top of their community website. My personal belief resonates with this simple statement. When a company is in its early stages, nothing helps to secure the continuous support of stakeholders like transparency. 

Gojo & Company, through its affiliated companies, provides financial access to those who are excluded from traditional financial systems. Although the majority of our current revenue comes from microcredit, which is the extension of microloans to impoverished borrowers who typically cannot provide collateral, most of our clients lack sufficient verifiable credit history. 

In a sophisticated financial system, when people buy homes with mortgages, purchase goods using credit cards, or when companies borrow from banks, these transactions rely heavily on credit, which is a measure of how well you have done in the past (be it in terms of income, sales, or repayment history). In other words, credit reflects your past. The word "credit" also refers to historical achievements, such as a unit of an educational course you successfully completed, or a list of people who helped to make a film.

In contrast, trust is predominantly about your future, or something which others believe you will deliver. We can think of credit as a more objective evaluation based on past performance, and trust as a more subjective evaluation based on expectations for the future.

In this sense, microcredit starts with trust, building on all the data points we collect to assess creditworthiness. Trust within the community; trust among a group of people who come together to obtain loans; and trust between the loan officers of Gojo group companies and borrowers. 

Gojo & Company is paying forward the trust which we received and will continue to build with our stakeholders by extending trust to our clients and building our credit together with them. As our clients build their credit history, so does Gojo build credit with our own stakeholders. I’m proud to be part of this ecosystem, and feel the responsibility to secure continued trust from our stakeholders, so as to contribute to extending financial access and making Gojo’s vision a reality.


Kohei Katada is Gojo's CFO. He leads Gojo's fundraising, finance and admin teams. Prior to joining Gojo, Kohei served as the Senior Vice President of Finance at SmartNews and as CFO at LIFENET INSURANCE COMPANY.

November 6, 2020

3 lessons learned about poverty

I'd always thought I'd had a poor childhood. But it wasn’t until I lived and worked in East Africa, India, and Sri Lanka for years that I learnt the true meaning of poverty.

When I first landed in Kenya, I was like any passionate young professional aspiring to create impact for the local poor people. I visited slums and rural areas where I saw muddy roads, kids with dirty clothes, trash everywhere, terrible public toilets. I thought to myself: "This is what poverty looks like".

If my journey of understanding poverty had ended there, it's very likely I'd have come up with solutions such as building a clean public toilet, donating good quality second-hand clothes, or hosting neighbourhood cleaning events to pick up trash, etc - all these things we often see or hear about. These are all nice solutions to temporarily treat pain, but very rarely have they worked for poor people and changed their situation permanently.

Why is that?

Because all these - muddy roads, dirty clothes, terrible toilets - are not what poverty is about.

1. Poverty means: Lack of quality options

The first time I met David (not his real name) was in 2016. He sang in a band at night, but what actually paid his living was picking up garbage in slums and reselling electronic parts. He grew up in a slum with his sister, raised by a single mum. When he was eight and his sister was twelve, they were kicked out by their mum. She told them, "You guys are grown ups now. You need to make a living on your own."

That was the beginning of his criminal teenage years.

The options he had were very limited: 1) Starve and try to find some leftover food in trash bins, or; 2) Transport a small bag of "flour" and get some pennies to fill his stomach. (Nobody suspects a kid with a small bag walking down the street.) As a result, he did both.

I tried to imagine what I’d do, if the same thing happened to me. I would have had many good options- I could have gone to my aunt, to the police,or to a teacher. In fact, I think before doing anything on my own, society would have noticed me and offered to help.

Not one of these options was available to my friend David. And that's what poverty actually means: a lack of quality options. A mother who lives in poverty is not deliberately making a choice to dress her kid in dirty clothes rather than clean second-hand clothes; she is choosing between providing clean clothes and getting food on the table. Most of the time, people do not have real choices.

Kibera slum in Kenya. Is this what poverty looks like to you? (Photo: Yung Han)

2. Poverty means: Extremely low value of time

We often hear the phrase "Time is money". When you are poor, you have to spend a lot of time just to get a little bit of money. According to a report, Nairobi ranks as the world's 4th most congested city. This is attributed to the lack of a scheduled public transport system and an underdeveloped non-motorized transport network--again, contributing to a lack of quality choices.

Most people who live in slums work outside the slums. They go to nice neighbourhoods to work as maids, guards, construction labourers, and so on. Travel can take up to 2-3 hours each way. That is 4-6 hours every day, just gone, sitting in a matatu (a share taxi). And for safety’s sake, there is absolutely nothing you can do in a matatu, not even using your smartphone.

Transportation is just one example. The effects of this low value of time pervade every aspect of daily life. Everything takes so much more time for a poor person than for a middle-class person. And the less time you have to earn and learn, the less valuable your time will be. It's a poverty trap.

Instead of skyscrapers, the mountains depict the skyline in Ladakh. (Photo: Yung Han)

3. Poverty depends on context

When I learnt that poverty actually means 1) lack of quality choices and 2) extremely low value of time, my perception of so-called "poor neighbourhoods" started to change.

In India, I visited some communities in Himalayan regions which have very basic infrastructure, lacking even mobile phone signal. Their clothes are not clean and shiny; they still use traditional toilets; and their incomes are generally low and unstable. However, their neighbourhoods and environment provide an abundance of quality options for water, food, and entertainment, and they have plenty of time for themselves!

Just by looking at the numbers, they may be classified as households in poverty. But in my view, they simply have a different reality of life from those of us who live in developed countries. In our context, their standard of living would be considered poverty; in their context, it's just a normal neighbourhood. And if we force changes on their neighbourhood simply because we judge that they are in poverty based on some numbers on a page, the damage could be catastrophic.   

This might be a reason why so many social innovation ideas have failed or even created greater harm than positive impact. Poverty depends on one’s context. Forcing one's expectations onto someone else’s context can lead to disastrous outcomes.

As Gojo works on extending financial inclusion to everyone, we need to understand what poverty and lack of financial inclusion mean to our clients. We must always try our best to listen first to understand and respect our clients' context and to create a solution which truly works for them.


Yung Han Chang works on Corporate Planning and Investor Relations at Gojo, drawing on her prior experience in Sri Lanka as a country rep for Gojo and in Kenya at the Amani Institute, where she completed a post-graduate certificate in Social Innovation Management. She is currently working on Gojo's long-term strategy and governance processes.

October 23, 2020

Why we invested in a Supply Chain Financing company

This is the first in a series of blog posts by Sohil Shah, from our investment team, about Gojo's investment thesis and why we chose each of our partner companies.

The founding members of Loan Frame Technologies (from left to right): Rishi Arya, Shailesh Jacob, and Akshun Gulati

There are more than 63 million Micro, Small and Medium Enterprises (MSME) in India1. That is a huge number. They contribute to 30% of India’s GDP. That is significant. They employ over 100 million people. That is impactful. 

Of the 63 million MSMEs, 99.4% are micro enterprises. These are the ones that you regularly encounter in your daily life. From the ubiquitous kirana (grocery) stores, to hardware stores, stationery shops, recharge and remittance shops, they are all around us.

But did you ever wonder why these businesses often struggle and remain small, with a lot of them ultimately shutting down? Certain credible researchers in the country point to “lack of access to finance” as the single largest problem plaguing the MSME industry. It is estimated that the current unmet credit gap is roughly USD 300 billion, and is expected to increase to USD 900 billion by 2022. On further investigation, it wasn’t difficult to see that in reality, a lot of MSMEs remain excluded from the formal financial system. This gave us our next investment objective!

When we started looking at the MSME financing space, one sub-sector that stood out was Supply Chain Finance (SCF). Truth be told, SCF has been around in various forms for a long time. The most traditional forms of SCF have been trade financing and factoring, which are largely dominated by large or international banks on one side and mid-to-large corporates on the other. Moreover, banks have traditionally preferred offering simple working capital loans over supply chain financing due to lack of borrower data and difficulty in assessing the collateral provided. Until very recently, this created a large vacuum in the space.

The following diagram illustrates how Supply Chain Finance (SCF) works:

The advent of fintechs has revolutionized the SCF segment. From running analytics on transaction or trade data to providing app- or platform-based financing, technology is set to make the SCF process more efficient, flexible and transparent. With technology, lenders can now provide financing to the MSMEs further down the value chain. SCF can enable MSME suppliers, distributors and retailers to increase their working capital by availing low cost and flexible credit, which in turn opens up new business or expansion opportunities. At the same time, it also helps corporates to improve their working capital management and enables lenders to assess, measure, and manage the risks of extending financing to MSMEs more effectively.

On further investigation, there were some aspects of SCF that we really liked:

  1. Hugely underpenetrated market: Around 90% of anchor/corporates do not have a supply chain finance program for their distributors / retailers, representing a ~USD 100 billion lending opportunity
  2. Limited delinquency: The closed-loop financing built on a strong relationship between a corporate and its distributors/retailers helps in keeping delinquencies low 
  3. Limited end-use prevents diversion of funds: The biggest reason for defaults in MSMEs is lack of financial discipline. MSMEs borrow citing business reasons, but may divert funds for personal / lifestyle needs. In SCF, the payment is made directly to the Anchor, restricting the end use to financing MSME working capital, further minimizing defaults
  4. Repeat business and data: Lending is done on the basis of invoices raised by the anchor/corporate. The inherent nature of this product creates borrower stickiness and allows large-scale collection of data on distributors and retailers which eventually helps in determining market trends and managing sectoral disruptions and risks

Loan Frame Technologies, our most recent investment, is a fintech platform working in this space. We are excited by Loan Frame’s vision of leveraging cutting-edge technologies and data to build the most sophisticated next generation micro-business lending platform in India. The team is passionate about serving under-banked micro-businesses which aligns well with Gojo’s vision of extending financial inclusion across emerging markets. 

Loan Frame’s proprietary and flexible technology platform enables short term and flexible credit to distributors, dealers and retailers associated with mid- to large-sized corporates. The company primarily focuses on distribution finance, where it provides 7-90 day pay-as-you-use working capital products. Distribution finance gives small businesses credit primarily for purchasing inventory whilst helping corporates to better manage their receivables.

Unlike a lot of fintechs who jump right into action, the team spent a couple of years understanding the real challenges that micro businesses grapple with and how technology can sustainably solve these issues. The initial phase was exclusively spent on building a top-shelf technology platform – one which integrates directly with the anchor/corporate and communicates with lender and distributor/retailer via web or app on real-time basis. 

One key thing the team realized fairly quickly is that SCF cannot succeed with a “one-size-fits-all” approach, and that’s where we believe the Company has built its moat. Loan Frame has a very nuanced approach to underwriting developed through their deep understanding of the segments where they operate. This differentiated approach has allowed the Company to assess businesses in the context of the industry where they operate, thus opening up possibilities for those MSMEs with previously limited access to credit.

Finally, Loan Frame’s composite lending model combines the benefits of both on-balance sheet lending, which provides the ability to test innovative products in new markets or segments, and off-balance sheet lending, which is highly scalable and capital efficient. This gives it an edge in comparison to traditional lenders.

By the time we decided to invest in Loan Frame, it was already on track to achieve approximately USD 100 million in disbursals and we hadn’t even scratched the surface! We believe this is a timely and well-aligned partnership to build India’s largest and most preferred tech-enabled MSME lending platform.


Sohil Shah is a member of Gojo's investment team. He leads the process of building Gojo's investment pipeline and selecting our long-term partners to further our mission of extending financial inclusion to everyone.

September 30, 2020

The moment I realized the limitations of microcredit

Everyone is a product of their experience. My own experience was the original reason I believed strongly in microcredit. Personally, lending helped me get out of poverty— my parents' efforts to finance my education and scholarship programmes enabled me to enter higher education, allowing me to start my career at Morgan Stanley. 

Unlike in the natural sciences, causal relationships in society are not crystal clear. Once you develop a certain perspective, you tend to see things through its lens. My overconfidence in microcredit had remained largely unaltered even after seeing the results of randomised controlled trials (RCTs) on the impact of microcredit. My initial argument against the RCT results on microcredit was that if an MFI carefully selected its clients, microcredit could still bring about a significant impact. 

What eventually changed my view of microcredit was a series of field studies I conducted. I borrowed from the research methodology of Stuart Rutherford, one of our Directors and a renowned microfinance practitioner. The research focused on understanding how people manage their money. 

Here is how the research would go: I would randomly visit households in an area where financial service providers operate. Then I would explain to the villagers that I was conducting research on the economy of the township. (I don't like to lie, but couldn’t say that I was from a microfinance organisation, in case it distorted people's answers.) 

Then I’d ask questions in the following order. The order of the questions mattered, as if I had asked the questions about finance first, I would have been less likely to get answers that closely  reflected the reality of their lives. 

  1. Household: family members, native town, age, education, etc.
  2. Occupations: type of businesses/jobs, unit economics, etc.
  3. Assets: house, land, vehicles, etc. 
  4. Finances: ask how they deal with the excess or shortfall of the cash

The sample size was not large, but the results were strong enough to make me revisit the impact of microcredit. Somehow, the people who were borrowing loans from MFIs were less affluent (at least in terms of liquidity) than those who didn't. For example, those who had microcredit tended to have more assets, but were facing difficulty in managing their monthly cash flows, including repayments to MFIs. On the other hand, those without microcredit didn’t own many assets (and thus at face value seemed to be less affluent), but they could easily achieve positive net cash flow every month and often added to their reserves for a rainy day.

One of the people I spoke to in Cambodia, a villager who does not borrow from MFIs

On top of this, the MFIs the villagers mentioned were reputable ones in the country. I needed to face the facts sincerely. 

There are two things that could have explained this. First, it could have been that the microcredit interest rate was higher than the average return on investment of the customers. Second, it could have been that MFIs provided loans to unpromising businesses.  

The first didn’t sound plausible, because there are many good investment opportunities that can generate 100+% return on investment. For example, if you buy 100 chickens for $500, then you can generate $3000 revenue per year. After subtracting personnel costs ($1-2 per hour) and cages and feeds ($200 or so), you still have $1,000 net income. 

I became convinced that the second reason was the culprit. This is in line with the paper published by Duflo et al., titled “Can Microfinance Unlock a Poverty Trap for Some Entrepreneurs? (2019)”. Their study suggests that if microcredit is provided to those who ran the business before the funding, it does increase the income of the borrowers. 

It made sense. Business loans are meant to expand businesses, not to start entirely new ones. Most entrepreneurs around the world create their companies with their own money, and after proving the concept, they begin borrowing money to expand their businesses further. Microcredit cannot be an exception. As many other successful business owners have done, people need to test their original business hypotheses with their own reserves and scale it to a certain level before obtaining loans, despite the difficulties they might face in building initial  lump sums. 

The experience made me think hard about how we can promote savings as a tool to improve clients’ outcomes, as well as a tool to leverage the impact of microcredit. Savings are not only a reserve by which people can survive rainy days, but also serve as seed capital by which people can improve their lives. 

The challenge we are now working to solve at Gojo is how to provide useful and affordable saving services for those who don’t have smartphones, are not connected to 3G networks, are less literate, particularly in terms of digital services, and who live far away from microfinance branches. At Gojo these days, we are exploring various solutions and would love to hear from anyone with expertise in this area.


Taejun is the co-founder and CEO of Gojo. He is passionate about equality of opportunity. Prior to founding Gojo, Taejun worked in investment banking and founded Living in Peace, an NGO.

September 29, 2020

Getting impact measurement for service providers off the ground: A manifesto

Over the past decade, the rise of impact investing has been accompanied by the rise of the term impact measurement. Sir Ronald Cohen, one of the most prominent pioneers of impact investing, has been particularly influential in this area

For investors, impact measurement makes sense and is important to do. As proponents of impact measurement say, standardised impact measures enable resources to be allocated to the most effective enterprises, and can help to grow the sector by attracting increasing numbers of socially conscious investors.

When it comes to service providers, however, I’ve found that the motivation to measure impact is often externally focused, and I think this has to do with the fact that the push for impact measurement has largely been led by investors. Many frontline service providers see impact measurement’s primary benefit as supporting marketing and fundraising, to the extent that organisations often assign the same team member to both marketing and impact measurement. Impact measurement tends to be seen as, at best, a nice-to-have, and, at worst, an expensive imposition.

Nonetheless, there are really good reasons for service providers to measure their impact— reasons that are more about building better businesses than about demonstrating results to external stakeholders. It’s simply that the prevalent framing of impact measurement isn’t helping people to see this— and impact cannot begin to be meaningfully measured without a genuine commitment from service providers.

If impact measurement is to be valued by service providers, then it needs to be framed in a way that serves their needs. I don’t think the value proposition of impact measurement for service providers ought to be about gathering sufficiently impressive numbers, or even necessarily about measuring long-term, sustained impact1, as such.What can make impact measurement truly valuable for service providers is the way it facilitates learning— learning about the people we work with and the role our services play in their lives, learning about the gaps between our assumptions and reality, and learning about how we can bring our theories of change and our actions ever closer to the reality of clients’ lives. 

I’ve found, however, that the use of impact measurement for practical learning can be hampered by the perception that service providers need to be collecting standardised, comparable data on impact (as opposed to outcomes) for the benefit of external stakeholders. This perception can encourage:

  • A bias towards measuring positive impact
  • A preference for a static set of indicators rather than a dynamic and evolving set
  • A view that impact happens so far in the future that young organisations cannot measure it, short feedback loops cannot be built around it, and that impact measurement therefore has no bearing on what an organisation does today or tomorrow

At least initially, prioritising learning in impact measurement could mean sacrificing some of the sacred cows of existing systems and frameworks, such as a focus on standardisation or on long-term, rigorously verifiable impact. It’s not that these things aren’t important— but that impact measurement which is of practical use to service providers is not high-level or long-term, but rather specific, dynamic, and of immediate relevance. 

Given enough time to bed in, an organisation might pursue all these things at once. But getting impact measurement off the ground within the limited resources of frontline service providers means prioritising usefulness, and prioritising usefulness could mean sacrificing high-level, comparable data for depth of understanding in a specific area. It might mean giving up a comprehensive, standardised set of measures in favour of a dynamic set of metrics that evolves as we learn. At least at first, it might mean focusing on more directly attributable outcomes rather than wider or longer-term impact.

For an enterprise with social goals, its degree of commitment to impact measurement can be seen as a proxy for the value it places on learning and innovation. While a commitment to learning or lack thereof might not make or break an organisation in the next six, or even twelve, months, it will ultimately be essential to the medium and long-term survival and flourishing of the organisation. 

Having encountered the above tensions and trade-offs a fair few times now, I thought it would be worth nailing my colours to the mast and sharing my rules of thumb in designing practical impact measures at Gojo, in the form of a manifesto.

I’d love to hear from colleagues in the sector about whether these ideas resonate with you.

An Impact Measurement manifesto for service providers (inspired by the Agile Manifesto)

We value:

Quality over quantity

Learning over marketing

Long-term relationship over short-term benefit

Building on existing data and processes over introducing something entirely new

Starting with small, immediate outcomes now before gathering comprehensive data on long-term impact later

While we believe in the need to balance the things on the left with the things on the right, we value the things on the left more and will put them first.

Further reading
The Social Performance Task Force’s Outcomes Working Group is doing a great job of creating practical, useful guidelines for service providers. For further reading, I’d recommend their Case for Outcomes Management and Guidelines on Outcomes Management.


Cheriel leads impact measurement at Gojo. She is currently working on implementing impact measures in Gojo's partner companies and planning a financial diaries project.

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