July 2, 2021

3 key factors in financial modeling for microfinance

Group loan clients in Cambodia being served by a Maxima loan officer / Taejun Shin

I recently completed the financial modelling process for Gojo, and thought that the process might be of interest to other investors in financial inclusion, or anyone interested in the economics of microfinance.

The financial modelling of MFIs is not complicated. Financial Revenue is the key item amongst the other P&L items to understand the structure and assess the scalability of microfinance businesses. It is calculated as interest rate multiplied by Loan Portfolio. In this blog, I would like to focus on the Loan Portfolio because the other factor, the interest rate, is capped by regulators in some countries, and is not always a parameter which MFIs can freely change.

The loan portfolio can be broken down as follows. The 3 items colored in red are the key indicators on which I would like to elaborate further.

  1. Productivity (# of disbursed loans / LO): One of the most important factors is Productivity, which here means the number of loans disbursed per loan officer. This indicator shows how many loans a loan officer can handle at a time, or how many new loans a loan officer can disburse in a certain period.

    This indicator can be further broken down by branch or product. The productivity is highly correlated with branch vintage, i.e. the productivity tends to be lower at a newly opened branch but it improves as time goes by as officers get trained and become more experienced. Also, this indicator can be further improved through streamlining operations / processes through technology, such as the use of a Digital Field Application, automated underwriting, cashless payments etc. 

    One example of this at Gojo is a Digital Field Application called Bridge, developed by our tech team, whose MVP succeeded in significantly reducing the registration and loan approval time from 3 days to just 40 minutes! With the device, the loan officers are able to spend more time on client sourcing instead of becoming engaged in unproductive paperwork.
  1. Loan size: MFIs are willing to offer larger loans to customers who have repaid previous loans, as they can see more of the customer’s credit history than before. But for the MFI to be selected as the customer’s lender of choice, they need to keep a good relationship with customers through close and constant communication, otherwise the customers would end up changing their lenders. The MFI offers larger loans when the MFI is confident enough that the customers will repay the loans.

    Therefore, to offer larger loans, it is critical for the MFI to have a deep and up-to-date understanding of customers, including but not limited to, their business, financial situation and personal events. Considering this, although I mentioned the role of technology above, the microfinance industry will not immediately transition to fully tech-equipped services, unlike many other industries, but "tech & touch" will be the key concept for MFIs at least for several years going forward. Given that many MFI customers still do not own smartphones/smart wallets, data about their business situation, financial needs and other life events cannot be collected through these kinds of devices but needs to continue being collected through human touch to some extent. Modelling loan size therefore means we have to take into account the MFI's current and future capacity to collect data on customers and assess their creditworthiness.
  1. Branch expansion (# of branches): Room for branch expansion largely varies by country. For instance, in some countries such as Bangladesh, financial services have already spread widely to the bottom of the pyramid, but other countries still contain large numbers of underbanked or unbanked people. In more competitive markets, the MFI needs to have some unique selling point or advantages compared to existing players, whereas in less competitive markets they would be able to enter more easily.

    The decision on whether to open a branch depends on potential demand for credit, risks, economics, the competitive environment, and many other factors. An additional factor to take into account is the strategy of a MFI, as some MFIs focus more on urban areas while others target rural areas. There are financial institutions which do not have physical branches, rather operating through agent networks. For such institutions, we would possibly use the number of agents instead of the number of branches.

Although obviously there are many more factors to be considered when developing a financial model, such as operating expenses, fundraising and so on, I believe these three items above are the most critical and impactful items to microfinance businesses. At Gojo, we have seven partners as of now and while each partner has a different business model, the key financial success factors for most of them are the three I have outlined above.


Ryo Satake is an accountant and works in Gojo's finance and strategy and analytics teams. He recently led the process of financial modelling for Gojo's overall business and has helped to formalise the budgeting and financial reporting processes for Gojo's partner companies.

July 2, 2021

3 key factors in financial modeling for microfinance

Group loan clients in Cambodia being served by a Maxima loan officer / Taejun Shin

I recently completed the financial modelling process for Gojo, and thought that the process might be of interest to other investors in financial inclusion, or anyone interested in the economics of microfinance.

The financial modelling of MFIs is not complicated. Financial Revenue is the key item amongst the other P&L items to understand the structure and assess the scalability of microfinance businesses. It is calculated as interest rate multiplied by Loan Portfolio. In this blog, I would like to focus on the Loan Portfolio because the other factor, the interest rate, is capped by regulators in some countries, and is not always a parameter which MFIs can freely change.

The loan portfolio can be broken down as follows. The 3 items colored in red are the key indicators on which I would like to elaborate further.

  1. Productivity (# of disbursed loans / LO): One of the most important factors is Productivity, which here means the number of loans disbursed per loan officer. This indicator shows how many loans a loan officer can handle at a time, or how many new loans a loan officer can disburse in a certain period.

    This indicator can be further broken down by branch or product. The productivity is highly correlated with branch vintage, i.e. the productivity tends to be lower at a newly opened branch but it improves as time goes by as officers get trained and become more experienced. Also, this indicator can be further improved through streamlining operations / processes through technology, such as the use of a Digital Field Application, automated underwriting, cashless payments etc. 

    One example of this at Gojo is a Digital Field Application called Bridge, developed by our tech team, whose MVP succeeded in significantly reducing the registration and loan approval time from 3 days to just 40 minutes! With the device, the loan officers are able to spend more time on client sourcing instead of becoming engaged in unproductive paperwork.
  1. Loan size: MFIs are willing to offer larger loans to customers who have repaid previous loans, as they can see more of the customer’s credit history than before. But for the MFI to be selected as the customer’s lender of choice, they need to keep a good relationship with customers through close and constant communication, otherwise the customers would end up changing their lenders. The MFI offers larger loans when the MFI is confident enough that the customers will repay the loans.

    Therefore, to offer larger loans, it is critical for the MFI to have a deep and up-to-date understanding of customers, including but not limited to, their business, financial situation and personal events. Considering this, although I mentioned the role of technology above, the microfinance industry will not immediately transition to fully tech-equipped services, unlike many other industries, but "tech & touch" will be the key concept for MFIs at least for several years going forward. Given that many MFI customers still do not own smartphones/smart wallets, data about their business situation, financial needs and other life events cannot be collected through these kinds of devices but needs to continue being collected through human touch to some extent. Modelling loan size therefore means we have to take into account the MFI's current and future capacity to collect data on customers and assess their creditworthiness.
  1. Branch expansion (# of branches): Room for branch expansion largely varies by country. For instance, in some countries such as Bangladesh, financial services have already spread widely to the bottom of the pyramid, but other countries still contain large numbers of underbanked or unbanked people. In more competitive markets, the MFI needs to have some unique selling point or advantages compared to existing players, whereas in less competitive markets they would be able to enter more easily.

    The decision on whether to open a branch depends on potential demand for credit, risks, economics, the competitive environment, and many other factors. An additional factor to take into account is the strategy of a MFI, as some MFIs focus more on urban areas while others target rural areas. There are financial institutions which do not have physical branches, rather operating through agent networks. For such institutions, we would possibly use the number of agents instead of the number of branches.

Although obviously there are many more factors to be considered when developing a financial model, such as operating expenses, fundraising and so on, I believe these three items above are the most critical and impactful items to microfinance businesses. At Gojo, we have seven partners as of now and while each partner has a different business model, the key financial success factors for most of them are the three I have outlined above.


Ryo Satake is an accountant and works in Gojo's finance and strategy and analytics teams. He recently led the process of financial modelling for Gojo's overall business and has helped to formalise the budgeting and financial reporting processes for Gojo's partner companies.

December 3, 2020

3 painful pieces of investor feedback

From 2016 until recently, I was fortunate enough to meet many investors for Gojo’s equity financing rounds from Series A to D. 

This blog post aims to share a few painful moments when I received candid feedback from potential investors. I now see these pieces of feedback as a gift, and hope that the following three gifts I received can help those looking to raise funds, especially for startups. All three are true stories. 

1. “You are like a messenger boy.” 

I will never forget this message and genuinely appreciate him giving me such straight forward feedback. This message in the very early days of my fundraising journey helped me a lot. 

At that time, we were about to close a deal with one of the best-known VCs in Japan. The VC was not a lead investor. Given VC financing practices in Japan, follower investors do not have much room to negotiate a share subscription agreement's terms and conditions. 

The venture capitalist understood the limitations and conceded on most terms while requesting a few minor points where he could not compromise. As the person in charge of negotiating with the VC, I consulted our legal counsel, and we decided to push back on his request.  

He accepted our comments, but at the end of the conversation, he told me, "I understand your attorney is doing a great job, and I can understand his points. But I haven't heard your views on my request in  your own words. Please explain why you think your company should not accept our offer. You are now representing your company in front of me. We are now turning the final corner of this deal because I believe in your team and you. Give me your own words instead of a lawyer's textbook answers. "

I could not answer well because I had relied only on the legal counsel's comments and had not thought deeply about it myself. Then he told me,"You are like a messenger boy. I say sorry, but messenger boy has no value to me." 

My takeaways: 

  • Speak with my own words, not borrowing from others, even if it is about a technical matter.
  • During negotiations, I represent the current shareholders in front of a future shareholder. I need to give confidence to my counterpart, who will become a shareholder soon after this negotiation. 

2. “See you again someday after you study us.” 

Over our Series B financing period in 2017, we looked for a strategic investor who could create business synergies with us, rather than only injecting capital. Very luckily, we got the chance to meet with a top executive of a multi-billion dollar company, which sells consumer products globally. As usual, we prepared by studying their website, his book, and past newspaper articles before meeting him at their office.  

At the executive’s office in a Tokyo skyscraper, we discussed the potential for business synergies after a brief corporate presentation. Our idea was to collect market data through our multi-national microfinance business network, which the company or market research firms would not usually be able to obtain because we targeted only low-income mothers in rural areas. They would become the company's future main client segment. We confidently said to him, "Why don't you obtain data from our company to track the consumer trends while collaborating with us? That could be a unique selling point for your marketing. Since we work in developing markets, we could bring you the contextualised data if you were to become our strategic investor." 

He answered, "Oh, that sounds like a good idea. Could you let me know what feedback you’ve heard from clients on our product in these countries? Or could you share some personal spending data you’ve collected so far about our product segment? I'm sure you must have studied several samples before coming to me."

Unfortunately, we could not answer because we hadn’t researched the issue sufficiently before our first meeting. He seemed confused by our poor preparations. He said, "See you again someday after you study us."  

Needless to say, the meeting ended 30 minutes earlier than scheduled, and the deal didn't happen. Instead, we wrote a letter apologizing for taking up his precious time.  

My takeaway: 

  • Lack of preparation means a lack of effort. We should be as prepared  as possible so that we can inspire investors. 

3. “I understand your vision, however, you look like a swindler to me.” 

By November 2016, two years and four months had passed since Gojo's inception. We were sourcing Series A investors, targeting mainly individual angels. The minimum ticket size for angel investors was 10 million JPY, approximately USD 90K at that time. At just two years and four months, our company didn't have a brilliant track record. However, we had to offer a reasonably high valuation to preserve our founders' ownership and avoid the mission drift seen in the microfinance sector in the early 2010s. 

In many cases, for start up financing, personal introductions are the most powerful way to expand your pool of investors. The key is to create a network of supporters to get these connections. I contacted many old friends and acquaintances and made many pitches. 

I met a 60 year old veteran executive of a company which he had run for 25 years with stable growth. He welcomed me, and we had a casual catch-up, then I made a presentation to ask him whether he could consider an angel investment in our company.  

He questioned our top line, bottom line, top-line growth rate, and valuation. Right now, our current valuation comes from a combination of our past track record and future expectations. At that time, our valuation mainly relied on a dreamy goal: our future expectations. 

He told me, "I believe that a business should be valued based on past performance, and if there is no track record, it should be a reasonable price. Come to me again when you achieve numbers that can justify your valuation. I understand your vision and passion, however, you look like a swindler for now." 

My takeaway: 

  • While it may be pretty obvious, not everybody can value our beliefs and thoughts as we do. There is no one pricing for start up financing. Try tapping a number of investors until we find those who can understand the value of our offering. 

In conclusion

Painful feedback is food for better performance. Our ability to accept it honestly depends on our determination to achieve the vision. As long as we are determined to achieve our vision, we can happily receive this feedback as a gift even though emotionally it’s not easy. 

There are so many hard things in the fundraising process that we can not imagine just from reading success stories in outlets like TechCrunch. 

Adding shareholders to the cap table is similar to marriage. I hope those who read this blog post can overcome hard things and find the best partner to change the world with you!  

From left to right: me, Takeshi Minamoto (the investor from my first story), and our CEO Taejun Shin.

Postscript

The investor who told me I was like a messenger boy founded his own venture capital firm after spending two years as a shareholder of Gojo. After his first investment in Gojo, he connected us with his own networks of investors built throughout his career, and we can attribute around 25 million USD of funds successfully raised to his introductions. He also invested in Gojo again from his new venture capital firm. Fast learning can attract additional investment and strong support from investors. As our CFO Kohei says in his recent blog post, fast learning creates credit with investors. Credit translates into the capital to change the world.


Natsuki Sugai has worked at Gojo since 2015. In that time, he has worked as a country representative for Myanmar and has led Gojo's fundraising efforts from Series A to C. He currently works on the Operations team, where he develops and refines Gojo's governance processes.

December 3, 2020

3 painful pieces of investor feedback

From 2016 until recently, I was fortunate enough to meet many investors for Gojo’s equity financing rounds from Series A to D. 

This blog post aims to share a few painful moments when I received candid feedback from potential investors. I now see these pieces of feedback as a gift, and hope that the following three gifts I received can help those looking to raise funds, especially for startups. All three are true stories. 

1. “You are like a messenger boy.” 

I will never forget this message and genuinely appreciate him giving me such straight forward feedback. This message in the very early days of my fundraising journey helped me a lot. 

At that time, we were about to close a deal with one of the best-known VCs in Japan. The VC was not a lead investor. Given VC financing practices in Japan, follower investors do not have much room to negotiate a share subscription agreement's terms and conditions. 

The venture capitalist understood the limitations and conceded on most terms while requesting a few minor points where he could not compromise. As the person in charge of negotiating with the VC, I consulted our legal counsel, and we decided to push back on his request.  

He accepted our comments, but at the end of the conversation, he told me, "I understand your attorney is doing a great job, and I can understand his points. But I haven't heard your views on my request in  your own words. Please explain why you think your company should not accept our offer. You are now representing your company in front of me. We are now turning the final corner of this deal because I believe in your team and you. Give me your own words instead of a lawyer's textbook answers. "

I could not answer well because I had relied only on the legal counsel's comments and had not thought deeply about it myself. Then he told me,"You are like a messenger boy. I say sorry, but messenger boy has no value to me." 

My takeaways: 

  • Speak with my own words, not borrowing from others, even if it is about a technical matter.
  • During negotiations, I represent the current shareholders in front of a future shareholder. I need to give confidence to my counterpart, who will become a shareholder soon after this negotiation. 

2. “See you again someday after you study us.” 

Over our Series B financing period in 2017, we looked for a strategic investor who could create business synergies with us, rather than only injecting capital. Very luckily, we got the chance to meet with a top executive of a multi-billion dollar company, which sells consumer products globally. As usual, we prepared by studying their website, his book, and past newspaper articles before meeting him at their office.  

At the executive’s office in a Tokyo skyscraper, we discussed the potential for business synergies after a brief corporate presentation. Our idea was to collect market data through our multi-national microfinance business network, which the company or market research firms would not usually be able to obtain because we targeted only low-income mothers in rural areas. They would become the company's future main client segment. We confidently said to him, "Why don't you obtain data from our company to track the consumer trends while collaborating with us? That could be a unique selling point for your marketing. Since we work in developing markets, we could bring you the contextualised data if you were to become our strategic investor." 

He answered, "Oh, that sounds like a good idea. Could you let me know what feedback you’ve heard from clients on our product in these countries? Or could you share some personal spending data you’ve collected so far about our product segment? I'm sure you must have studied several samples before coming to me."

Unfortunately, we could not answer because we hadn’t researched the issue sufficiently before our first meeting. He seemed confused by our poor preparations. He said, "See you again someday after you study us."  

Needless to say, the meeting ended 30 minutes earlier than scheduled, and the deal didn't happen. Instead, we wrote a letter apologizing for taking up his precious time.  

My takeaway: 

  • Lack of preparation means a lack of effort. We should be as prepared  as possible so that we can inspire investors. 

3. “I understand your vision, however, you look like a swindler to me.” 

By November 2016, two years and four months had passed since Gojo's inception. We were sourcing Series A investors, targeting mainly individual angels. The minimum ticket size for angel investors was 10 million JPY, approximately USD 90K at that time. At just two years and four months, our company didn't have a brilliant track record. However, we had to offer a reasonably high valuation to preserve our founders' ownership and avoid the mission drift seen in the microfinance sector in the early 2010s. 

In many cases, for start up financing, personal introductions are the most powerful way to expand your pool of investors. The key is to create a network of supporters to get these connections. I contacted many old friends and acquaintances and made many pitches. 

I met a 60 year old veteran executive of a company which he had run for 25 years with stable growth. He welcomed me, and we had a casual catch-up, then I made a presentation to ask him whether he could consider an angel investment in our company.  

He questioned our top line, bottom line, top-line growth rate, and valuation. Right now, our current valuation comes from a combination of our past track record and future expectations. At that time, our valuation mainly relied on a dreamy goal: our future expectations. 

He told me, "I believe that a business should be valued based on past performance, and if there is no track record, it should be a reasonable price. Come to me again when you achieve numbers that can justify your valuation. I understand your vision and passion, however, you look like a swindler for now." 

My takeaway: 

  • While it may be pretty obvious, not everybody can value our beliefs and thoughts as we do. There is no one pricing for start up financing. Try tapping a number of investors until we find those who can understand the value of our offering. 

In conclusion

Painful feedback is food for better performance. Our ability to accept it honestly depends on our determination to achieve the vision. As long as we are determined to achieve our vision, we can happily receive this feedback as a gift even though emotionally it’s not easy. 

There are so many hard things in the fundraising process that we can not imagine just from reading success stories in outlets like TechCrunch. 

Adding shareholders to the cap table is similar to marriage. I hope those who read this blog post can overcome hard things and find the best partner to change the world with you!  

From left to right: me, Takeshi Minamoto (the investor from my first story), and our CEO Taejun Shin.

Postscript

The investor who told me I was like a messenger boy founded his own venture capital firm after spending two years as a shareholder of Gojo. After his first investment in Gojo, he connected us with his own networks of investors built throughout his career, and we can attribute around 25 million USD of funds successfully raised to his introductions. He also invested in Gojo again from his new venture capital firm. Fast learning can attract additional investment and strong support from investors. As our CFO Kohei says in his recent blog post, fast learning creates credit with investors. Credit translates into the capital to change the world.


Natsuki Sugai has worked at Gojo since 2015. In that time, he has worked as a country representative for Myanmar and has led Gojo's fundraising efforts from Series A to C. He currently works on the Operations team, where he develops and refines Gojo's governance processes.

December 3, 2020

Trust and Credit

From March to April this year, amid the Covid-19 turmoil, Gojo & Company successfully raised JPY 2.3 billion yen (US$ 22mn) from existing stakeholders and secured enough excess funds to deal with the crisis. The reason we were able to do this is, in my view, was our diligence in communicating both the good and bad news about our management situation to our shareholders. 

Looking back on the past, this full-disclosure principle is similar to the way I thought about investor relations at LIFENET, the insurtech company, where I served as CFO while it was still a start-up. The life insurer was forced to face a global financial crisis soon after it commenced operations in May 2008. I still vividly remember the days and nights visiting shareholders and communicating closely with them one by one to let them know how things were going. In those days, I was running around so much that my leather shoes were torn to shreds within six months.

In his recent book Trailblazer, Marc Benioff, the founder and CEO of Salesforce, emphasizes the importance of trust, saying, “Success is built on trust. Trust starts with transparency.” This motto also appears at the top of their community website. My personal belief resonates with this simple statement. When a company is in its early stages, nothing helps to secure the continuous support of stakeholders like transparency. 

Gojo & Company, through its affiliated companies, provides financial access to those who are excluded from traditional financial systems. Although the majority of our current revenue comes from microcredit, which is the extension of microloans to impoverished borrowers who typically cannot provide collateral, most of our clients lack sufficient verifiable credit history. 

In a sophisticated financial system, when people buy homes with mortgages, purchase goods using credit cards, or when companies borrow from banks, these transactions rely heavily on credit, which is a measure of how well you have done in the past (be it in terms of income, sales, or repayment history). In other words, credit reflects your past. The word "credit" also refers to historical achievements, such as a unit of an educational course you successfully completed, or a list of people who helped to make a film.

In contrast, trust is predominantly about your future, or something which others believe you will deliver. We can think of credit as a more objective evaluation based on past performance, and trust as a more subjective evaluation based on expectations for the future.

In this sense, microcredit starts with trust, building on all the data points we collect to assess creditworthiness. Trust within the community; trust among a group of people who come together to obtain loans; and trust between the loan officers of Gojo group companies and borrowers. 

Gojo & Company is paying forward the trust which we received and will continue to build with our stakeholders by extending trust to our clients and building our credit together with them. As our clients build their credit history, so does Gojo build credit with our own stakeholders. I’m proud to be part of this ecosystem, and feel the responsibility to secure continued trust from our stakeholders, so as to contribute to extending financial access and making Gojo’s vision a reality.


Kohei Katada is Gojo's CFO. He leads Gojo's fundraising, finance and admin teams. Prior to joining Gojo, Kohei served as the Senior Vice President of Finance at SmartNews and as CFO at LIFENET INSURANCE COMPANY.

December 3, 2020

Trust and Credit

From March to April this year, amid the Covid-19 turmoil, Gojo & Company successfully raised JPY 2.3 billion yen (US$ 22mn) from existing stakeholders and secured enough excess funds to deal with the crisis. The reason we were able to do this is, in my view, was our diligence in communicating both the good and bad news about our management situation to our shareholders. 

Looking back on the past, this full-disclosure principle is similar to the way I thought about investor relations at LIFENET, the insurtech company, where I served as CFO while it was still a start-up. The life insurer was forced to face a global financial crisis soon after it commenced operations in May 2008. I still vividly remember the days and nights visiting shareholders and communicating closely with them one by one to let them know how things were going. In those days, I was running around so much that my leather shoes were torn to shreds within six months.

In his recent book Trailblazer, Marc Benioff, the founder and CEO of Salesforce, emphasizes the importance of trust, saying, “Success is built on trust. Trust starts with transparency.” This motto also appears at the top of their community website. My personal belief resonates with this simple statement. When a company is in its early stages, nothing helps to secure the continuous support of stakeholders like transparency. 

Gojo & Company, through its affiliated companies, provides financial access to those who are excluded from traditional financial systems. Although the majority of our current revenue comes from microcredit, which is the extension of microloans to impoverished borrowers who typically cannot provide collateral, most of our clients lack sufficient verifiable credit history. 

In a sophisticated financial system, when people buy homes with mortgages, purchase goods using credit cards, or when companies borrow from banks, these transactions rely heavily on credit, which is a measure of how well you have done in the past (be it in terms of income, sales, or repayment history). In other words, credit reflects your past. The word "credit" also refers to historical achievements, such as a unit of an educational course you successfully completed, or a list of people who helped to make a film.

In contrast, trust is predominantly about your future, or something which others believe you will deliver. We can think of credit as a more objective evaluation based on past performance, and trust as a more subjective evaluation based on expectations for the future.

In this sense, microcredit starts with trust, building on all the data points we collect to assess creditworthiness. Trust within the community; trust among a group of people who come together to obtain loans; and trust between the loan officers of Gojo group companies and borrowers. 

Gojo & Company is paying forward the trust which we received and will continue to build with our stakeholders by extending trust to our clients and building our credit together with them. As our clients build their credit history, so does Gojo build credit with our own stakeholders. I’m proud to be part of this ecosystem, and feel the responsibility to secure continued trust from our stakeholders, so as to contribute to extending financial access and making Gojo’s vision a reality.


Kohei Katada is Gojo's CFO. He leads Gojo's fundraising, finance and admin teams. Prior to joining Gojo, Kohei served as the Senior Vice President of Finance at SmartNews and as CFO at LIFENET INSURANCE COMPANY.

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