February 10, 2022

Successful delinquency management as a new competitive advantage

As a contribution to the post-COVID recovery, GOJO’s Operations will post a series of posts related to effective delinquency management practices, which could be helpful for the readers. This is the first blog post with more posts to follow.

Microfinance Institutions (MFIs) were long evolving on the correct idea that poor people can pull themselves out of poverty by borrowing small amounts of money. Before the widespread adoption of mobile phones, loan officers delivered these loans directly to small groups of women or individual borrowers. As loan officers were working and living in the neighborhood, they would initiate peer pressure to encourage the repayment of the loan1.

In recent years the digital transformation in the financial sector has taken the delivery of small loans to a very new level. As smartphones have taken over the world and cost per 1GB of data continued to decrease in most places, fully digital microfinance players started to gain market presence and pose competitive pressure on traditional players. Their model does not rely on the judgment of loan officers or group members but the metadata from the borrower’s smartphone. The advanced R&D, IT, and behavior-based scoring have become keys for the success of this newly rising business model in the microfinance sector.

Thus, as these business models would require different drivers for effective operations, the critical business elements of each model also differ:

TRADITIONAL MICROFINANCE
PLAYER
FULLY DIGITAL PLAYER
- Branches/Proximity
- Loan officers
- Algorithms
- Software engineers

Note that it is generally very difficult to have all parts of this equation in one institution. Traditional MFIs usually don’t have adequate resources for the successful R&D needed to develop practical metadata-based scoring, and most digital MFIs are not interested in the investment in branches and loan officers because they fear it would drive all California-based hi-tech investors out of them. (One of the aims of Gojo Group MFIs in their digital transformation journey is to achieve that difficult balance of “Tech & Touch” that leverages the efficiency of digital processes while keeping the trust-worthiness and inclusivity of in-person interactions, but that’s already the topic of other posts on this blog.)

A manager from Maxima Microfinance talking with a client in Cambodia.

No matter which of the two approaches you lean towards, in 2020 players of both kinds have faced a very new enemy. This enemy didn’t care much about the scoring model MFIs would use. The hit of COVID-19 had an astonishing effect on both digital and traditional players, bringing the delinquency levels in the microfinance sector to levels no one could imagine possible.

In some countries, the virus outbreak has interflowed with other predicaments changing the situation from bad to worse. In Myanmar, the COVID-19 epidemic, intensified by the civil war after the well-known coup d'état, has affected the PAR>30 levels in the microfinance sector to a staggering 90%. Suddenly, traditional MFIs, which have always enjoyed a PAR>302 at about 1%, were left with staff and systems not trained to manage the avalanche of cases needing restructuring and rescheduling. And the digital MFIs were simply left with nothing but relying on countless SMSs and calls from out-of-country call centers.

But as the dust gradually began to settle, the level of PAR>30 among MFIs of Myanmar began to differ. Data from August 2021 shows that while some institutions were able to reach the relatively suitable level of portfolio quality,  a significant number of other MFIs continued to struggle with very high delinquency rates.

As most Myanmar MFIs have relatively similar products, systems, and personnel capacity, the critical differentiator here was the readiness and the efficiency of the deployment of delinquency management systems. MFIs that were more efficient in reaching out to customers with new, tailor-made offers to deal with sudden repayment difficulties ended up in a much better state and continue to widen their advantage.

The situation in Myanmar substantiated that no matter what type of MFI you are running, traditional or digital, the new reality will force you to consider the investment in developing a new element in your business model:

TRADITIONAL MICROFINANCE
PLAYER
FULLY DIGITAL PLAYER
- Branches/proximity
- Loan officers
- Delinquency management system
- Scoring algorithms
- Software engineers
- Delinquency management system

Of course, the overall impact of COVID-19 on the microfinance industry has yet to be fully understood. Still, effective delinquency management systems will become essential parts of the competitive advantage of modern MFIs. The MFIs that will deliver the best-in-class efficiency in delinquency management will come out as winners in major contemporary existential crises in the microfinance industry caused by COVID-19. In the following posts, we will discuss the instruments and approaches that proved effective in addressing this task.

1. Gojo and its Partners specifically focus on eliminating pressure practices.
2. Portfolio At Risk (PAR) is the percentage of gross loan portfolio that is at risk. So, PAR 30 is the percentage of the gross loan portfolio for all open loans that is overdue by more than 30 days.


Elchin Abdullayev is part of Gojo's Operations Team, and focuses on financial product development and strategic operation initiatives with Gojo's partners.

February 10, 2022

Successful delinquency management as a new competitive advantage

As a contribution to the post-COVID recovery, GOJO’s Operations will post a series of posts related to effective delinquency management practices, which could be helpful for the readers. This is the first blog post with more posts to follow.

Microfinance Institutions (MFIs) were long evolving on the correct idea that poor people can pull themselves out of poverty by borrowing small amounts of money. Before the widespread adoption of mobile phones, loan officers delivered these loans directly to small groups of women or individual borrowers. As loan officers were working and living in the neighborhood, they would initiate peer pressure to encourage the repayment of the loan1.

In recent years the digital transformation in the financial sector has taken the delivery of small loans to a very new level. As smartphones have taken over the world and cost per 1GB of data continued to decrease in most places, fully digital microfinance players started to gain market presence and pose competitive pressure on traditional players. Their model does not rely on the judgment of loan officers or group members but the metadata from the borrower’s smartphone. The advanced R&D, IT, and behavior-based scoring have become keys for the success of this newly rising business model in the microfinance sector.

Thus, as these business models would require different drivers for effective operations, the critical business elements of each model also differ:

TRADITIONAL MICROFINANCE
PLAYER
FULLY DIGITAL PLAYER
- Branches/Proximity
- Loan officers
- Algorithms
- Software engineers

Note that it is generally very difficult to have all parts of this equation in one institution. Traditional MFIs usually don’t have adequate resources for the successful R&D needed to develop practical metadata-based scoring, and most digital MFIs are not interested in the investment in branches and loan officers because they fear it would drive all California-based hi-tech investors out of them. (One of the aims of Gojo Group MFIs in their digital transformation journey is to achieve that difficult balance of “Tech & Touch” that leverages the efficiency of digital processes while keeping the trust-worthiness and inclusivity of in-person interactions, but that’s already the topic of other posts on this blog.)

A manager from Maxima Microfinance talking with a client in Cambodia.

No matter which of the two approaches you lean towards, in 2020 players of both kinds have faced a very new enemy. This enemy didn’t care much about the scoring model MFIs would use. The hit of COVID-19 had an astonishing effect on both digital and traditional players, bringing the delinquency levels in the microfinance sector to levels no one could imagine possible.

In some countries, the virus outbreak has interflowed with other predicaments changing the situation from bad to worse. In Myanmar, the COVID-19 epidemic, intensified by the civil war after the well-known coup d'état, has affected the PAR>30 levels in the microfinance sector to a staggering 90%. Suddenly, traditional MFIs, which have always enjoyed a PAR>302 at about 1%, were left with staff and systems not trained to manage the avalanche of cases needing restructuring and rescheduling. And the digital MFIs were simply left with nothing but relying on countless SMSs and calls from out-of-country call centers.

But as the dust gradually began to settle, the level of PAR>30 among MFIs of Myanmar began to differ. Data from August 2021 shows that while some institutions were able to reach the relatively suitable level of portfolio quality,  a significant number of other MFIs continued to struggle with very high delinquency rates.

As most Myanmar MFIs have relatively similar products, systems, and personnel capacity, the critical differentiator here was the readiness and the efficiency of the deployment of delinquency management systems. MFIs that were more efficient in reaching out to customers with new, tailor-made offers to deal with sudden repayment difficulties ended up in a much better state and continue to widen their advantage.

The situation in Myanmar substantiated that no matter what type of MFI you are running, traditional or digital, the new reality will force you to consider the investment in developing a new element in your business model:

TRADITIONAL MICROFINANCE
PLAYER
FULLY DIGITAL PLAYER
- Branches/proximity
- Loan officers
- Delinquency management system
- Scoring algorithms
- Software engineers
- Delinquency management system

Of course, the overall impact of COVID-19 on the microfinance industry has yet to be fully understood. Still, effective delinquency management systems will become essential parts of the competitive advantage of modern MFIs. The MFIs that will deliver the best-in-class efficiency in delinquency management will come out as winners in major contemporary existential crises in the microfinance industry caused by COVID-19. In the following posts, we will discuss the instruments and approaches that proved effective in addressing this task.

1. Gojo and its Partners specifically focus on eliminating pressure practices.
2. Portfolio At Risk (PAR) is the percentage of gross loan portfolio that is at risk. So, PAR 30 is the percentage of the gross loan portfolio for all open loans that is overdue by more than 30 days.


Elchin Abdullayev is part of Gojo's Operations Team, and focuses on financial product development and strategic operation initiatives with Gojo's partners.

February 4, 2022

Gojo x Humo Webinar

On 20th January 2022, we held a webinar to share how Humo, our newest partner company, has established Humo Lab to spearhead digitalization and innovation. At Humo Lab, several products have been developed and launched, including mobile banking apps, payment apps, kiosks, and more. The webinar focused on Humo’s introduction, sharing best practices on how microfinance institutions can do better to extend financial inclusion. 

The one-hour event featured Taejun Shin (Founder & CEO, Gojo & Company), Firdavs Mayunusov (Co-founder and General Director, MDO Humo), Firdavs Nuriddinzoda (Director of HumoLab, MDO Humo), moderated by Arnaud Ventura (Managing Partner, Gojo & Company). The webinar consisted of four parts: Introduction of Gojo & Company, Introduction of Humo, Introduction of Humo Lab, and Panel Discussion.

In the first part, Taejun shared what financial inclusion is, what Gojo strives to achieve and how Gojo operates in many parts of the world with its newest footprint being Tajikistan. It was followed by a talk from Firdavs M. covering the history and evolution of Humo, the story of how Humo Lab was established, and how the collaboration between tech and business teams allows disruptive thinking. Firdavs N. continued the presentation to introduce user-friendly services of Humo Lab and strategies behind their provision. The last 20 minutes was a panel discussion answering questions from audience, including topics such as synergies between Gojo and Humo. 

The webinar was a great success, attended by over 150 people from 22 countries. The webinar was followed by an Ask Me Anything session where the audiences enjoyed direct interaction with the panelists.  

To watch or rewatch the webinar, the recording is available here:

https://www.youtube.com/watch?v=qOG8y8JIIH0

If you are interested in learning more about Gojo and receiving invitations to our future webinars, subscribe to our newsletter at the bottom of this page.

February 4, 2022

Gojo x Humo Webinar

On 20th January 2022, we held a webinar to share how Humo, our newest partner company, has established Humo Lab to spearhead digitalization and innovation. At Humo Lab, several products have been developed and launched, including mobile banking apps, payment apps, kiosks, and more. The webinar focused on Humo’s introduction, sharing best practices on how microfinance institutions can do better to extend financial inclusion. 

The one-hour event featured Taejun Shin (Founder & CEO, Gojo & Company), Firdavs Mayunusov (Co-founder and General Director, MDO Humo), Firdavs Nuriddinzoda (Director of HumoLab, MDO Humo), moderated by Arnaud Ventura (Managing Partner, Gojo & Company). The webinar consisted of four parts: Introduction of Gojo & Company, Introduction of Humo, Introduction of Humo Lab, and Panel Discussion.

In the first part, Taejun shared what financial inclusion is, what Gojo strives to achieve and how Gojo operates in many parts of the world with its newest footprint being Tajikistan. It was followed by a talk from Firdavs M. covering the history and evolution of Humo, the story of how Humo Lab was established, and how the collaboration between tech and business teams allows disruptive thinking. Firdavs N. continued the presentation to introduce user-friendly services of Humo Lab and strategies behind their provision. The last 20 minutes was a panel discussion answering questions from audience, including topics such as synergies between Gojo and Humo. 

The webinar was a great success, attended by over 150 people from 22 countries. The webinar was followed by an Ask Me Anything session where the audiences enjoyed direct interaction with the panelists.  

To watch or rewatch the webinar, the recording is available here:

https://www.youtube.com/watch?v=qOG8y8JIIH0

If you are interested in learning more about Gojo and receiving invitations to our future webinars, subscribe to our newsletter at the bottom of this page.

August 27, 2021

Designing technologies for financial inclusion

In today's digital world, physical cash is rapidly becoming a relic of traditional financial systems that have disadvantaged the unbanked. By combining mobile digital financial tools (such as mobile remittances and loan disbursal) with other money management tools (such as financial education), we believe unbanked people can access financial services and break out of the poverty cycle. At Gojo, we wish to include financially excluded people and enable them to achieve financial goals and self-sufficiency.

I joined Gojo as a Software Engineer in August 2020 to enable this mission and solve our mobile engineering challenges, of which there are many. I’m going to talk about two of these today.

Challenge #1:

How do you create a Digital Field Application system that works even if the cell tower is down?

Most of the time, we take internet access for granted. That’s not the case for our customers in many countries, where the internet can be patchy and a precious resource. In order to ensure that our DFA didn’t stop working when the internet did, we had to architect our technology to be offline-first.

First, we loaded our app onto an Android tablet with 32GB of storage. We were able to store all the relevant data like names, photos, and loans locally on each device. The user, typically someone like a loan agent, doesn’t even need to know whether the tablet is online or offline, because the app behaves the same either way.

In the event of the internet dropping off, as soon as the tablet is reconnected to the internet, the data automatically syncs with our servers. That enables us to maintain data quality despite patchy internet.

Field officer taking photos of new M-Lady client using Gojo's DFA / Koh Terai

Challenge #2:

How do you enable field agents to update their Customer Forms on the fly to capture desired and customisable client data?

A critical piece of our Digital Field Application is to collect client information on tablets. This information is then used to make a decision on whether a client is eligible for a loan or not. These forms can vary widely depending on the data capture requirements of the partner. Keeping the fact in mind that the KYC forms could change on a regular basis, it did not make sense for us to go for a conventional route, i.e., to hardcode forms on the tablet itself.

We solved this problem by implementing the SDUI (Server Driven User Interface) architecture for our form screens. It works in conjunction with the offline architecture I mentioned above to render the latest version of the form to the client when the internet connectivity is present, or the latest cached version in the offline scenario. 

It provided us the following benefits: 

  1. Partners no longer need to depend on mobile developers to update the app to show specific changes in forms or to change the order of the UI. An agent can now use a web portal to make any changes he/she wants in the forms and it would be reflected in the app instantly.
  2. It’s easier for loan agents to introduce new form fields, like images and map views from their office computers and have it reflect on the mobile app.
  3. It enables the engineering team to create more reusable form components and scale across partners, because we do not have to hardcode the forms for each of our partners.

As we continue to scale our Digital Field Application across Gojo partner companies, these solutions will evolve, but we're confident that our approach of immersive design and innovative development is the best way to yield technology that is as resilient and adaptive as the people in the places where it is meant to be used.


Jeet Dholakia works as part of Gojo's technology team as a software engineer, focusing particularly on mobile engineering. He is passionate about solving complex engineering problems and good mobile design, and is currently working on Gojo's Digital Field Application and Customer Mobile Application.

August 27, 2021

Designing technologies for financial inclusion

In today's digital world, physical cash is rapidly becoming a relic of traditional financial systems that have disadvantaged the unbanked. By combining mobile digital financial tools (such as mobile remittances and loan disbursal) with other money management tools (such as financial education), we believe unbanked people can access financial services and break out of the poverty cycle. At Gojo, we wish to include financially excluded people and enable them to achieve financial goals and self-sufficiency.

I joined Gojo as a Software Engineer in August 2020 to enable this mission and solve our mobile engineering challenges, of which there are many. I’m going to talk about two of these today.

Challenge #1:

How do you create a Digital Field Application system that works even if the cell tower is down?

Most of the time, we take internet access for granted. That’s not the case for our customers in many countries, where the internet can be patchy and a precious resource. In order to ensure that our DFA didn’t stop working when the internet did, we had to architect our technology to be offline-first.

First, we loaded our app onto an Android tablet with 32GB of storage. We were able to store all the relevant data like names, photos, and loans locally on each device. The user, typically someone like a loan agent, doesn’t even need to know whether the tablet is online or offline, because the app behaves the same either way.

In the event of the internet dropping off, as soon as the tablet is reconnected to the internet, the data automatically syncs with our servers. That enables us to maintain data quality despite patchy internet.

Field officer taking photos of new M-Lady client using Gojo's DFA / Koh Terai

Challenge #2:

How do you enable field agents to update their Customer Forms on the fly to capture desired and customisable client data?

A critical piece of our Digital Field Application is to collect client information on tablets. This information is then used to make a decision on whether a client is eligible for a loan or not. These forms can vary widely depending on the data capture requirements of the partner. Keeping the fact in mind that the KYC forms could change on a regular basis, it did not make sense for us to go for a conventional route, i.e., to hardcode forms on the tablet itself.

We solved this problem by implementing the SDUI (Server Driven User Interface) architecture for our form screens. It works in conjunction with the offline architecture I mentioned above to render the latest version of the form to the client when the internet connectivity is present, or the latest cached version in the offline scenario. 

It provided us the following benefits: 

  1. Partners no longer need to depend on mobile developers to update the app to show specific changes in forms or to change the order of the UI. An agent can now use a web portal to make any changes he/she wants in the forms and it would be reflected in the app instantly.
  2. It’s easier for loan agents to introduce new form fields, like images and map views from their office computers and have it reflect on the mobile app.
  3. It enables the engineering team to create more reusable form components and scale across partners, because we do not have to hardcode the forms for each of our partners.

As we continue to scale our Digital Field Application across Gojo partner companies, these solutions will evolve, but we're confident that our approach of immersive design and innovative development is the best way to yield technology that is as resilient and adaptive as the people in the places where it is meant to be used.


Jeet Dholakia works as part of Gojo's technology team as a software engineer, focusing particularly on mobile engineering. He is passionate about solving complex engineering problems and good mobile design, and is currently working on Gojo's Digital Field Application and Customer Mobile Application.

June 4, 2021

Data as (s)oil in microfinance

Farmer in the field in Anad, India. Photo by Nandhu Kumar on Unsplash

Data is the new oil?

In the past decade, the phrase “data is the new oil” has become hugely popular, with hundreds of articles and talks using this metaphor. And there is good reason for this: many see data as the “fuel” which is giving energy to the 21st century economy. 

Data on its own has no, or little value - similar to crude oil, it needs refining to become a useful and valuable resource. Only after we process our data, put it into the right context, and use it for decision making, do we get the real benefits (in the same way that oil is much more useful when turned into petrol, asphalt or plastic). To do so, we need infrastructure for collecting, storing and processing the data - which is another similarity with the oil industry.

But is this metaphor really fitting?

First, oil is a finite resource, consumed over time, and rarely reusable. This is very different from the nature of data- data  is (almost) unlimited, reusable and multiplies whenever we cross it with other data (we create information, rather than using up data). This gives us unlimited opportunities without having to worry about running out of “fuel”. 

Second, with oil you need to start big - the infrastructure is very complex and it requires a huge investment. Again, data is very different - you can start from simple data analytic functions, gradually developing your capabilities and outreach. It is also possible to test solutions and pivot if the chosen path does not fit your business. 

Third, you can store crude oil and it will still keep its value, whereas data very often loses its value over time. For example, records of some events age very quickly, and can only bring benefits if used immediately.

Finally, in case of leaks, oil can be cleaned up (although the damage to the environment is done and not always fully reversible), while in case of data it is impossible - leaked/stolen data can damage businesses and people’s lives for many, many years.

(S)oil

While listening to The Data Strategy Show1 podcast, I encountered for the first time the idea of “data as a new soil”. In the episode they mention the soil metaphor in passing, in contrast to oil. I found the soil metaphor to be much more accurate and decided to extend this thinking further.

First of all - you need to work patiently with data/soil to bring value. To grow crops, you need to know the quality of your soil well (explore your data), understand what crops you can expect to grow on this type of land (understand the business context), prepare the soil for agriculture (prepare data), sow seeds (run analytics), water crops and look after them (enrich your data, observe the results, improve analytics), protect from pests (ensure data security), harvest crops (make use of ready information), and… iterate or improve on the process.2

Moreover, the soil metaphor is useful to show that without previous experience it might be better to turn your enterprise into a data-driven one gradually. As with soil or land - if you are new to agriculture, you can start with a small plot, learn, experiment, pivot, and progress with time. Unlike with oil, you don’t need to build the whole operation from day one, but can start small and keep gradually improving.

You also need to be patient - careful preparation, good understanding of data and business context are key to obtaining the best outcome and should not be hurried. Data projects you start now might bring value after a few years - crops you planted today will not grow in a few days.

Of course, the examples above do not exhaust the similarities between data and soil, but they demonstrate the usefulness of the soil metaphor.

Woman working on a rice field in Chiang Mai, Thailand. Photo by Eduardo Prim on Unsplash

In the context of microfinance

In the microfinance context this metaphor is even more appropriate- and it is not only because the low income households we serve very often make a living from agriculture or animal husbandry. 

The microfinance sector has not usually been associated with being “data-driven”. Access to data has historically been limited, the need for data analysis has not been recognised, and the lack of proper infrastructure for data was very common. With growing usage of smartphones and tablets, however, the situation has slowly started to change, this change has rapidly accelerated under COVID-19 - more and more microfinance institutions are starting to implement better data collection methods, build (or outsource) data analytics, and use data more often in decision making or product development. But (almost) everyone proceeds in the same way as a farmer starting to cultivate a plot of land - start with a small project, learn, experiment, and then pivot or scale. And just as with growing crops: for some outcomes we will need to wait a little while.

Finally, one important point: data belongs to the people, to our clients. They give us access to their personal information and in exchange we improve our operation, pricing, and product fit. Together, we are cultivating the soil and sharing the fruits of our labor. Sometimes literally.3


Tomasz Ociepka works on data analytics at Gojo. He is currently working on setting up Gojo's data lake for the secure storage and easy analysis of data from Gojo's partner companies.

June 4, 2021

Data as (s)oil in microfinance

Farmer in the field in Anad, India. Photo by Nandhu Kumar on Unsplash

Data is the new oil?

In the past decade, the phrase “data is the new oil” has become hugely popular, with hundreds of articles and talks using this metaphor. And there is good reason for this: many see data as the “fuel” which is giving energy to the 21st century economy. 

Data on its own has no, or little value - similar to crude oil, it needs refining to become a useful and valuable resource. Only after we process our data, put it into the right context, and use it for decision making, do we get the real benefits (in the same way that oil is much more useful when turned into petrol, asphalt or plastic). To do so, we need infrastructure for collecting, storing and processing the data - which is another similarity with the oil industry.

But is this metaphor really fitting?

First, oil is a finite resource, consumed over time, and rarely reusable. This is very different from the nature of data- data  is (almost) unlimited, reusable and multiplies whenever we cross it with other data (we create information, rather than using up data). This gives us unlimited opportunities without having to worry about running out of “fuel”. 

Second, with oil you need to start big - the infrastructure is very complex and it requires a huge investment. Again, data is very different - you can start from simple data analytic functions, gradually developing your capabilities and outreach. It is also possible to test solutions and pivot if the chosen path does not fit your business. 

Third, you can store crude oil and it will still keep its value, whereas data very often loses its value over time. For example, records of some events age very quickly, and can only bring benefits if used immediately.

Finally, in case of leaks, oil can be cleaned up (although the damage to the environment is done and not always fully reversible), while in case of data it is impossible - leaked/stolen data can damage businesses and people’s lives for many, many years.

(S)oil

While listening to The Data Strategy Show1 podcast, I encountered for the first time the idea of “data as a new soil”. In the episode they mention the soil metaphor in passing, in contrast to oil. I found the soil metaphor to be much more accurate and decided to extend this thinking further.

First of all - you need to work patiently with data/soil to bring value. To grow crops, you need to know the quality of your soil well (explore your data), understand what crops you can expect to grow on this type of land (understand the business context), prepare the soil for agriculture (prepare data), sow seeds (run analytics), water crops and look after them (enrich your data, observe the results, improve analytics), protect from pests (ensure data security), harvest crops (make use of ready information), and… iterate or improve on the process.2

Moreover, the soil metaphor is useful to show that without previous experience it might be better to turn your enterprise into a data-driven one gradually. As with soil or land - if you are new to agriculture, you can start with a small plot, learn, experiment, pivot, and progress with time. Unlike with oil, you don’t need to build the whole operation from day one, but can start small and keep gradually improving.

You also need to be patient - careful preparation, good understanding of data and business context are key to obtaining the best outcome and should not be hurried. Data projects you start now might bring value after a few years - crops you planted today will not grow in a few days.

Of course, the examples above do not exhaust the similarities between data and soil, but they demonstrate the usefulness of the soil metaphor.

Woman working on a rice field in Chiang Mai, Thailand. Photo by Eduardo Prim on Unsplash

In the context of microfinance

In the microfinance context this metaphor is even more appropriate- and it is not only because the low income households we serve very often make a living from agriculture or animal husbandry. 

The microfinance sector has not usually been associated with being “data-driven”. Access to data has historically been limited, the need for data analysis has not been recognised, and the lack of proper infrastructure for data was very common. With growing usage of smartphones and tablets, however, the situation has slowly started to change, this change has rapidly accelerated under COVID-19 - more and more microfinance institutions are starting to implement better data collection methods, build (or outsource) data analytics, and use data more often in decision making or product development. But (almost) everyone proceeds in the same way as a farmer starting to cultivate a plot of land - start with a small project, learn, experiment, and then pivot or scale. And just as with growing crops: for some outcomes we will need to wait a little while.

Finally, one important point: data belongs to the people, to our clients. They give us access to their personal information and in exchange we improve our operation, pricing, and product fit. Together, we are cultivating the soil and sharing the fruits of our labor. Sometimes literally.3


Tomasz Ociepka works on data analytics at Gojo. He is currently working on setting up Gojo's data lake for the secure storage and easy analysis of data from Gojo's partner companies.

March 30, 2021

Familiar Objects Used in Unfamiliar Ways – Smartphones in Rural Cambodia

Last March, I conducted two weeks of ethnographic field research in rural Cambodia with the local staff at our partner company Maxima.

Aside from learning about the villagers and their behaviours around money, I also tried to understand their relationship with technology.

During my research, I observed one phenomenon that surprised me.

Many of the homes I visited had mysterious numbers written on their ceilings. They were written with permanent marker, or etched into the wood. I was baffled by what they were.

Mysterious numbers written and scratched into the ceiling of a home in Banteay Meas, Cambodia / Koh Terai

Can you guess what they are?

It turns out that they are phone numbers of contacts that are important to them — doctors, police, their family members, and relatives.

The baffling part is that these people all owned feature phones, and some of them even owned smartphones.

So naturally I asked them, “why don’t you put these numbers into your phone?

Their responses made me smile.

I don’t know how to register numbers into my phone, I only know how to receive calls”.

My phone is in English and besides, I can’t read

If I lose my phone, I would lose my data.”

“If the numbers stay in the phone, they sometimes get deleted. They never move if they are on the ceiling.

My phone is in English and besides, I can’t read

I felt enlightened after hearing their responses. It became clear to me how their relationships to their mobile devices are quite different from the relationship I have with my smartphone.

For me, this leads to other interesting questions we could ask like…
- What are their relationships with their mobile devices like?
- How would that influence their relationship to mobile apps?
- Does this behaviour tell us anything about the strengths of social ties in these communities?
- Are there clues we can derive from the way people use spatial memory to organize information?

“I got this phone 2 years ago. I don’t know how to use the phone. I only receive calls. I only remember if the last two numbers are 27 it’s my first daughter, if its 20, it’s my second daughter.”

How many people do you know that store phone numbers on their ceilings at home?


Koh designs products and services for Gojo. He spends time listening to clients and potential customers to deliver well-intentioned financial and digital products for low-income households.

March 30, 2021

Familiar Objects Used in Unfamiliar Ways  –  Smartphones in Rural Cambodia

Last March, I conducted two weeks of ethnographic field research in rural Cambodia with the local staff at our partner company Maxima.

Aside from learning about the villagers and their behaviours around money, I also tried to understand their relationship with technology.

During my research, I observed one phenomenon that surprised me.

Many of the homes I visited had mysterious numbers written on their ceilings. They were written with permanent marker, or etched into the wood. I was baffled by what they were.

Mysterious numbers written and scratched into the ceiling of a home in Banteay Meas, Cambodia / Koh Terai

Can you guess what they are?

It turns out that they are phone numbers of contacts that are important to them — doctors, police, their family members, and relatives.

The baffling part is that these people all owned feature phones, and some of them even owned smartphones.

So naturally I asked them, “why don’t you put these numbers into your phone?

Their responses made me smile.

I don’t know how to register numbers into my phone, I only know how to receive calls”.

My phone is in English and besides, I can’t read

If I lose my phone, I would lose my data.”

“If the numbers stay in the phone, they sometimes get deleted. They never move if they are on the ceiling.

My phone is in English and besides, I can’t read

I felt enlightened after hearing their responses. It became clear to me how their relationships to their mobile devices are quite different from the relationship I have with my smartphone.

For me, this leads to other interesting questions we could ask like…
- What are their relationships with their mobile devices like?
- How would that influence their relationship to mobile apps?
- Does this behaviour tell us anything about the strengths of social ties in these communities?
- Are there clues we can derive from the way people use spatial memory to organize information?

“I got this phone 2 years ago. I don’t know how to use the phone. I only receive calls. I only remember if the last two numbers are 27 it’s my first daughter, if its 20, it’s my second daughter.”

How many people do you know that store phone numbers on their ceilings at home?


Koh designs products and services for Gojo. He spends time listening to clients and potential customers to deliver well-intentioned financial and digital products for low-income households.

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